Robert Irwin’s eye-watering salary for 'iconic' 48-second advert revealed

Robert Irwin has had a huge year, and it's only getting bigger. After earning a reported $430,000 to host I'm A Celebrity... Get Me Out Of Here! Robert has earned himself another huge payday - this time, to appear in a Twisties ad.

In the recently launched 48-second ad, which Robert shared with his millions of followers across Instagram and Facebook, he advocates that Chicken Twisties should be voted the country’s favourite flavour, as G-Flip put their support behind the Cheese flavour.

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Yahoo Lifestyle understands that Robert was paid a “minimum of $200,000 for the advert,” but the exact amount is not publicly known.

A media insider explained that Robert’s international profile, huge following, and the fact that he rarely lends his name to brands mean his fee would have been in the hundreds of thousands.

Fans loved the "iconic" ad, with one user writing, "As far as I'm concerned, the Irwins are Australia's royal family."

"Okay slay marketing team," another added.

"If Robert says chicken then chicken it is 🫡," a third quipped.

In the ad, Robert tells a crowd of 'voters', "Sure, cheese came first, but second-borns were made to perfection – sorry Bindi," referencing his older sister.

"This is hilarious 😂. The sorry Bindi took me out," one fan commented.

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"'Sorry Bindi' I’m crying😭😭😂," another said.

"Not the sorry Bindi!" a third added.

Daily Mail reported that Robert would earn "over $430,000" for I'm A Celebrity, with an insider telling the publication that they believe Robert is "worth every cent" given his international fan base.

“His pairing with the witty and ever-entertaining Julia has all the makings of a dynamic duo, promising viewers an unforgettable experience,” they said.

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