Mum's controversial Bluey demand sparks furious response: 'Genuinely confused'

A parent made a bold request of the manufacturers of Bluey merch - and the backlash was swift.

A mum has received a ton of backlash after making a big demand about Bluey merchandise. Credit: Facebook/Ludo Studio
A mum has received a ton of backlash after making a big demand about Bluey merchandise. Credit: Facebook/Ludo Studio

A Bluey fan has left themselves open to ridicule after making a wild request of the manufacturers of the merchandise the hit TV show has spawned. The disgruntled parent took to Facebook to make the demand, but clearly underestimated her fellow Bluey fans who quickly gave her a piece of their minds.

"Dear Manufacturers of Bluey Products," she began the post. "On behalf of moms with DAUGHTERS whom [sic] adore Bluey *Cough Cough* BLUEY & BINGO ARE GIRLS… Stop making everything Blue."

The lengthy complaint continued, "Everything I find with Bluey & Bingo is blue. My daughter’s bed set BLUE, pyjamas BLUE, toothbrush BLUE, sippy cup… BLUE, but wait HER SOCKS AND UNDERWEAR ARE FREAKIN BLUE.. It’s very rare I find something outside of blue with Bluey, Bingo, or both. I’m just asking if you can please be more versatile when it comes to manufacturing Bluey products. Thank you for taking the time to read and understand my issue and/or concern. Hopefully, soon we shall have more variety of Bluey products in our local chain department stores."

She concluded by signing off " Best Wishes. A Bluey Girl Mom."

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Over 3000 comments flooded the post and, let's just say, they were scathing at best.

"Maybe your daughter can handle wearing blue??? Her name is Bluey, she’s blue, she’s a blue heeler," one person replied in a comment that received more than 2000 likes.

"Or…work on finding out why you are so worried about your daughter having blue things," another suggested.

"Maybe don't associate colour with gender?" was another reply.

"Okay but…. Hear me out…. BLUEy…… BLUEY. It’s legit in the name sweetie," another group member said.

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"As a girly girl mom I LOVE that Bluey isn’t effing pink/purple like every other “girl” thing," someone else said.

Several people said they had been hoping the post was satire (it wasn't) while others suggested that the idea of certain colours being for certain genders was "wild,"

Other people took the opportunity to remind the OP that it wasn't so long ago that blue was actually considered to be a feminine colour and that pink was more commonly seen as being a "boy" shade. This was because, in the early 20th century, blue was seen as a softer colour and one that was associated with the Virgin Mary while pink - an offshoot of red - was seen as representing strength and courage and therefore a "masculine" colour. I know, I know - I'm rolling my eyes too.

The idea of colours being
The idea of colours being "for" specific genders is very outdated. Credit: Getty

History and gender neutrality lessons aside, people were just really confused as to why the mum couldn't do a quick Google search to find that there is, in fact, a plethora of Bluey merchandise available in other colours.

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"I have found plenty of pink and purple both online and in-store at Target as far as clothes, shoes, underwear and socks go. My Walmart just put out a while Bluey display with lots of cute stuff," one shopper said, while another shared screenshots of pink Bluey items that are available at US retailer Kohls.

"My daughter has a pink shirt with Bluey on it. She has a blush pink backpack with Bluey and Bingo. An orange Halloween shirt with Bluey, Bingo, and Muffin. Non-blue Bluey things exist when you actually look for them," another person wisely wrote.

Bluey merchandise comes in more than just blue, as many people pointed out. Credit: Big W
Bluey merchandise comes in more than just blue, as many people pointed out. Credit: Big W

Among all of the criticism, there were a few parents who sympathised with the OP's complaint - like this person who wrote, "I agree they could have a better colour variety but blue seems to be the hallmark colour for anything bluey. My 2-year-old doesn't mind as long as it's Bluey but pink and purple are her favourite colours so I can see where you're coming from."

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"A lot of y’all are missing the fact that she doesn’t mind the colour being blue," another person defended. "She would like versatile colours for her child. Not everything has to be blue. Every time someone wants to look for specific items for their child you all want to crucify the person on the post. Just answer the question and move on."

As the mother of a Bluey-obsessed son, I can't say that I can relate to the OP's complaint entirely but I do agree that kids' clothes can be lacking in versatility and can definitely conform to very stereotypical gender "norms" - particularly at the more affordable price points.

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This was an issue recently brought up by a mum on TikTok as she demonstrated the differences in options between the boy's and girl's sections of Kmart - revealing that the boys' clothes were emblazoned with garish shark and dinosaur motifs which were, quite frankly, hideous.

In the case of this particular Bluey fan, however, I think the lesson is clear. When in doubt, perform a quick Google search BEFORE you take your issue to the social media masses.

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