'Ridiculous' Kmart detail leaves Aussie mum reeling: 'This is so unfair'

When I was pregnant, I had very specific ideas of how I would dress my child when he or she was born. Neutral colours and organic fibres populated our nursery - not a garish pattern or trademarked cartoon character in sight.

Don't get me wrong, these items were still from Target, Big W and Kmart as there was no way I could justify spending more on something my son would throw up on or grow out of, but it was extremely easy to find items like this at affordable price points. That is, until my son turned one and, suddenly, these trusty retailers that had seen us through our first year in the chic, minimalistic 'fits I had envisioned for my gorgeous boy became a (really gender-limiting) wasteland of trucks, dinosaurs, sharks and rockets. Not to mention the outlandish colours and cringey catchphrases emblazoned across t-shirts and neon boardies such as 'Kool Kids Club' and 'Mummy's Little Monster.' Just... no.

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Meanwhile, the girls' section continued to serve up sweet, understated attire that had also been available to the lads until they reached toddlerhood (admittedly, with an extra helping of pink, sparkles and Frozen mech).

As it turns out, I am not the only one who has this gripe as a fellow Aussie mum recently took to social media to share the same complaint.

Kmart shoppers point out major problem in boys' section

"I'm in Kmart, I'm just trying again for some boys' clothes and this is so unfair," TikToker @troseee says in a video.

Gesturing to the girls' options available she says, "Look at the girls' stuff. These little sets, like $10. That's cute, that's cute, the blue rainbow one's cute...and then look at the sh*t for boys."

The mum then pans her camera to selection to reveal what can only be described as an aesthetic nightmare - a sea of primary colours and shark motifs (one of which is really questionably placed).

"What the f**k?," @troseee aptly concludes her clip.

WTF indeed.

Aside from the blatant heteronormativity of the designs available in the boys' section, what about the fact that these items are just plain hideous?

"How haven’t they got the memo that boy mums don’t want that 🤣😩😩?" lamented on commenter on the post.

"The baby boy clothes are so cute too 😭 and then once you get to 2+ it’s all downhill!," complained another.

"The boys' section is SOOOO BAD !!!!😭", added another.

"This is why I can’t shop at Kmart 😫 it’s so fuggly," yet another person shared.

Dads also struggling with Kmart selection

And it's not just mums complaining about the selection, either. Tom, a Sydney-based dad a of two-year-old boy, told Yahoo Lifestyle that he has found the same issues.

"We've been surprised to see how much more fashionable the girls' clothes are in places like Kmart and Big W," he told us. "The boys' clothes are often brash colours and covered in superheroes our son doesn't even know. We've actually bought a few of the more gender-neutral items from the girls section in Target."

Target certainly got a shoutout from several viewers of @troseee's post - along with Cotton On, H+M and Best and Less.

"Target 🎯 is sooooo much better for boys," one shopper suggested.

"Target has really cute boy stuff," said another.

"Go to Target! they have nicer boys' stuff," a third added.

Kmart problem works both ways

It is worth noting that the problem seems to work both ways with one mum commenting, "I go into the boy section to buy for my girl. Shorts are longer, material is thicker and more durable. I’m over pink, flowers, and unicorns. There are definitely some gems if you can find them."

SHOP:

• The limited edition Red Rooster feed taking game night to the next level

• The stylish summer shoes that keep your feet comfy all day long

• The $40 pregnancy activewear that's stretchy, comfy and breathable

She has a point. Despite my grumbling, I still make a beeline for Kmart and Big W when I need to buy clothes for my now 2.5-year-old to wear to daycare. While the pieces available to the boys may be quite limited you can find the odd item that is not completely offensive. And, at the end of the day, it's all going to end up filthy anyway, so at least you can rest easy knowing you've not spent a small fortune - or that the 'Kool Kids Club' logo will soon be lost under a paste of food and paint anyway.

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