Shoppers rave about spring collection available in sizes 6 to 30: 'So flattering'
Customers have shared their love of Proud Poppy designs, saying they always get 'multiple compliments'.
Four years ago Australian emergency nurse Tara McKeon felt annoyed every time she went shopping. She wanted to find stylish clothes that fit her - but didn't know where to go.
"I was just so fed up with the lack of diversity and inclusion being shown across the fashion industry," she says. "The options for women of both ends of the sizing scale to shop together and have the same experience was non-existent. I wanted to change that."
Tara launched Proud Poppy, stocking clothes from sizes 6 to 30. She designs all the clothes herself, and her inclusive collections have had global success.
Their new limited edition spring range is available now. Check out some of our favourite pieces:
Pippa Cut-Out Dress, $99.95
You can't get a better spring dress. This cute floral dress with cut-outs has a flattering V-neck, an elastic waistband, a gathered front waistband and back bodice, and pockets.
Larsa Pants, $89.95
Elegant and comfy, these wide-legged pants will be a staple in your spring and summer wardrobe.
They have an elastic waistband at the back, big pockets, and are super soft and flowy.
They're available in several colours and patterns. Made from 45 per cent EcoVero, this sustainable fabric is derived from sustainable wood sources.
Mavis Dress in Pink Bloom, $119.95
Designed by artist Maggi McDonald, this maxi dress is bold, bright and bound to attract compliments.
It has a square neckline, adjustable straps and a tiered hemline. It's perfect for dressing up with heels, or wearing casually with flats.
Many customers have left rave reviews for the dress on the Proud Poppy website.
"Lovely summer dress!" one wrote. "Wore this to my work Christmas party and got multiple compliments! It's light flowy and so comfy to wear. I normally wear a 16 but downsized to a 14."
Another said: "I really enjoyed wearing this dress! Very feminine. Loved the full flowy skirt. And the bright colours make you stand out in a crowd!"
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Esther Linen Blend Resort Maxi Dress, $124.95
This boho dress has a removable waist tie, short puff sleeves with elastic cuffs and a square neckline.
Light and breathable, it's great for garden parties, the office, or anything in-between.
Proud poppy online customers have shared their excitement about the dress.
"So flattering on, feels great and I like the material it's made out of," one wrote. "Such a pretty dress."
Another wrote: "This dress is so soft and beautiful to wear. I have received many affirming comments whenever I have worn it. I love it!"
Addison Dress, $114.95
This maxi dress is the ultimate comfortable throw-on. It has a flattering drawstring waist, large practical pockets and a modesty panel so it's bump and breast-feeding friendly.
It's made in viscose crepe which is heavier than regular viscose, so it hangs beautifully. It's available in a range of patterns and prints.
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