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Kate Middleton's biggest mistake amid Photoshop blunder

Kate's response went against what Queen Elizabeth II would have done.

Kate Middleton's biggest mistake amid her Photoshop blunder has been revealed by a PR expert.

When the Princess of Wales shared a family photo for Mother's Day with her three children, she likely had no idea the storm that was coming her way.

Kate Middleton
Kate Middleton's biggest mistake amid her Photoshop blunder has been revealed by a PR expert. Photo: Getty

In a post to Instagram, she shared the photo and wrote, "Thank you for your kind wishes and continued support over the last two months.

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"Wishing everyone a Happy Mother’s Day," she added, signing off with a C for Catherine.

Photo agencies quickly killed the photo when a number of glaring editing mistakes were discovered. AP was one of the agencies that retracted the photo, saying, "At closer inspection, it appears that the source has manipulated the image."

Kate Middleton with her three children in a Mother's Day portrait
The Mother's Day portrait Kate says she edited. Photo: Instagram/princeandprincessofwales

This caused Kate to confirm the photo had been edited, taking to her Instagram Stories to share an unprecedented statement that read, "Like many amateur photographers, I do occasionally experiment with editing. I wanted to express my apologies for any confusion with the family photograph we shared yesterday caused."

PR and crisis management expert Edward Coram-James told The Mirror that he believes that while Kate "nailed" her response to the public following her surgery, her response to the Photoshop scandal has been a major mistake.

Edward reveals that Kate's biggest mistake was going against Queen Elizabeth II's PR strategy of "never complain, never explain".

"I fault neither the Princes of Wales, nor any of her team, for doing a bit of editing to a photo that they knew would be seen by millions of people. The only remarkable thing about that photograph was that it garnered so much scrutiny," he told the publication.

Queen Elizabeth II
PR and crisis management expert Edward Coram-James says Kate's biggest mistake was going against Queen Elizabeth II's PR strategy of "never complain, never explain". Photo: Getty

"The only pertinent response, that can cool the flames, is no response. My one critique of the Princess' PR or crisis communications strategy to date is that she gave gravity to such criticisms by responding to them in her subsequent statement.

"My advice to the Princess: the late Queen had it right. 'Never complain. Never explain.' You're just about the only family in the world that is able to stand by that principle so diligently. So, stand by it. Panic breeds panic. And explaining, however well-intentioned that may be, often comes across as panic. So, stick to the script. You told the world that you would not be commenting until after Easter."

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Referencing Prince Andrew's interview following the Jeffrey Epstein allegations and Prince Harry and Meghan Markle's Oprah interview, Edward said "all hell breaks loose" when the royals stray from the Queen's strategy.

He adds that reacting to conspiracy theories only adds fuel to the fire and that the general public gets frustrated when people over-communicate, which he says Harry and Meghan have been guilty of in recent years.

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