Aussie label loved by Casey Donovan launches new range in sizes 12 to 30: 'Totally chic'

When a brand has high-profile fans and followers that include none other than television royalty Chrissie Swan, tennis player and author, Jelena Dokic, singer and Sister Act the Musical star, Casey Donovan and plus-size content creator Amy Abrahams, you know they must be doing something right.

Personal stylist and founder of Spree with Me, Imogene Whittle, agrees and she told Yahoo Lifestyle that many of her clients cite the much adored, plus-sized fashion label Taking Shape, as well as brand collaborator, Casey Donovan, as their style inspiration.

“I have worked with personal styling clients who see Casey as a style inspiration, particularly for her choice of designs that play with both masculine and feminine forms. This is a wonderful example of how Taking Shape’s pieces can cater to bold, expressive fashion tastes,” Whittle told Yahoo.

“It has been great to see Casey Donovan’s style highlighted through Taking Shape, with pieces that showcase her personality — such as statement sequins, and bold, fun silhouettes,” she said.

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Aussie label empowering size 12-30 women for 40 years

The Aussie-designed fashion label has been leading the way in women’s curve fashion for almost 40 years and has established itself as an authority in empowering women and promoting confidence regardless of shape or colour, helping every woman feel great in their own skin.

The reason for this is simple – said Melbourne personal stylist and founder of Dressyu, Sarah Singer – “Taking Shape is like a good, reliable and much-loved friend.”

“You know that when you walk into a Taking Shape store or shop online, you will without doubt always find that winning outfit. Their cuts are flattering, styles are varied, it's great quality and what I also love is that it's a go-to for my clients of all ages,” Singer told Yahoo.

New ranges feature lots of special pieces: 'Totally chic'

The spring and summer ranges include a selection of special occasion outfits – think sparkly pieces, cocktail dresses and pantsuits, linen (because, of course), matching sets (doesn't everyone love a matching set?!) and the colour of the season – white – offering pieces that suit everyone while also embracing fashion trends.

“This Spring /Summer we are seeing another big return of linen and there are some gorgeous pieces in Taking Shape such as the Peggy Linen Stripe Spot Top and the Linen Blend Sicily Ada top,” Singer said.

“Pair with pieces on the lower half that compliment, or pair up as a matching set, one of this spring/summer key looks which I think looks totally chic.”

For dressier occasions and the upcoming festive season, Whittle says the Natural Holiday Pocket Dress is a hot pick.

“It’s the perfect way to give a subtle nod to this vibrant colour trend without going head-to-toe. Pair it with yellow accessories to complete the look and bring a cheerful touch to your style,” she said.

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Mesh top will have you looking elegant in the heat

Another highlight from Taking Shape’s range is the Cotton Lace Valletta Overtop.

“Sheer over-tops are perfect for staying covered while looking elegant in warmer weather,” Whittle said.

“The mesh sleeves add a refined touch to the tank-style under layer, and the see-through fabric offers a flattering, streamlined effect. White makes a wonderfully festive choice, whether paired with elegant gold or silver accents or bold pops of red or green.”

And because Taking Shape always has your back, they are running several irresistible promotions during November over Singles Day, Click Frenzy, Black Friday and Cyber Monday, ranging from 30 to 50 per cent off - which means that you can stock up your spring/summer wardrobe at a bargain price (yes please!).

To check out the full Taking Shape range, click here.

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