Aussie brand loved by celebs launches new sleep range from $50: 'So chic'

When an Australian brand gets bras so right (and comfy) that celebs like Emily Ratajkowski, Kylie Jenner and Bella Hadid are wearing and posting pics of them - well, when they launch a new range - you take notice.

What is it I hear you ask? Well, don’t worry; I won't keep you waiting - joining Boody’s collection of lightweight, breathable and sustainable underwear, clothing, sleepwear, shapewear and socks is Vegan Silk Sleepwear — silk you can feel good about (and in).

Yes, that’s right - not only does the stylish limited-edition collection of sleepwear look chic and very on trend (I mean when silky pyjamas are not only the must-have for bed but as daywear too, you know it’s hot) but it is also soft to the touch (ah, so luxurious) and, best of all, ethical.

New Boody collection made of silk - but not as you know it

Driven by a relentless and sustainable pursuit of comfort (just ask Kylie Jenner), Boody has launched an industry-first with its Vegan Silk Sleepwear, crafted entirely from organically grown bamboo viscose.

“Not all silk is created equal,” says Rebecca Innes, Product Lead at Boody.

“While traditional silk spells luxury, the way it’s sourced isn't always ethical. We're redefining comfort with our new Vegan Silk Sleepwear collection made from 100 per cent organic bamboo.

"The pyjamas offer the same silky smooth feel, crafted responsibly for a premium feel that doesn't cost the planet.”

Unlike traditional silk, the collection is suitable for vegans and consumers who avoid animal products, it is also lower in cost (yes, please).

With prices starting at $49.95, the collection is also available to purchase as gift sets, packaged in ultra-slick gift boxes, making Christmas shopping a whole lot simpler.

Boody's Vegan Silk Sleepwear causing a stir on social media

Although Boody’s Vegan Silk Sleepwear Collection has only very recently been launched, it’s already creating a buzz on social media.

"This is so cool, I’ve been looking for PJs but haven’t found ones that match the criteria (mix/match options and silky without being synthetic)," one person shared.

"Gonna put this on the wish list!" another wrote online. While others gushed: "Love it! Want it!" and "So comfy!"

Singer Casey Burgess and digital creator, Helen Janneson-Bense are also fans.

"Oh wow, chic," Burgess posted recently, while Jannson-Bense described the line as "beautiful".

Scores of five-star reviews for Boody products

If the ethical and affordability factors haven’t already got you clinking ‘add to cart’, seeing the two styles: the long-sleeve button-up, camisole, shorts and full-length pants and the absolutely gorgeous colours, garnet and pearl, will surely do it for you.

I mean, who wouldn’t want to lounge around enjoying breakfast and coffee (or up-styling with some heels - and confidence - and hitting the town?) in a set of these?

Well, if you go by some of the 100,000 5-star reviews, Boody has secured – many for its sleepwear, your answer would be nobody.

"Love these PJ’s," wrote one shopper. While another shared: "Snuggly, comfy and oh so soft!"

"I absolutely love these. They're so soft, a great length and just lovely to wear. I actively enjoy putting my pyjamas on!! I now have two of these (one blue, one red) & some of the short-sleeve T-shirts which were in the sale to wear as PJ tops and I just love them. Fully recommend!"

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"Brought two pairs of these because they're SUPER comfy for sleeping in, and to wear around the house," another wrote.

Available in a wide range of sizes - XS-XL - the Vegan Silk Sleepwear is not only comfortable, stylish, and ethical but will fit most bodies too, making this a perfect must-have for your PJ drawer (although I highly doubt once worn, they will ever get put away).

To shop the fully Boody collection, click here.

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