The Block's Kylie 'forbidden' from joining another reality show in 2025

She was one of the most talked about contestants on this year’s season of The Block, but fans shouldn’t expect Kylie Baker to return to TV anytime soon thanks to a significant clause in her Channel Nine contract. A casting producer tells Yahoo Lifestyle that Kylie, as well as Married At First Sight breakout star Lucinda Light, has received interest from competitive networks to appear on various reality shows in 2025.

However, they have both been left disappointed as their contract states they “cannot appear in any media without Channel Nine’s prior written consent” - a clause that the network is unlikely to revoke. They’ll be able to do whatever they want when their contract ends 12 months after their shows finished airing on TV, but for now, they have to run all opportunities by Nine.

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“Both Lucinda and Kylie have been prevented from signing up for new reality shows going into production,” our source shares. “They had been internally discussed to take part in something ‘quite different’ to what we have seen them in before, but sadly they have restraints on signing up for more reality TV in Australia.

“It’s pretty standard after being on any reality show in Australia that the network that aired your show has a hold on you for 12 months. Channel Nine might have plans for you but the reality is that very few MAFS stars or Blockheads end up getting another show in the 12 months that follow.”

Can Channel Nine reality stars jump ship?

In the past, Channel Nine has allowed a handful of reality stars to appear on another show on the network within a year of their TV appearance. This includes MAFS’ Martha Kalifatidis, Beck Zemek and The Block’s Ronnie Caceres on The Celebrity Apprentice Australia, MAFS’ Evelyn Ellis on Getaway, and The Block’s Eliza and Liberty Paschke on Postcards and Do You Want To Live Forever?.

However, given that Celebrity Apprentice has since been cancelled and the network no longer has any celebrity-casted reality shows on its programming schedule, participants have fewer opportunities to continue building a TV career.

Instead, plenty of MAFS, Love Island and The Block stars have made the jump to rival networks in recent years, including Cyrell Paule on The Amazing Race, Eden Dally on SAS Australia, Callum Hole on I’m A Celebrity… Get Me Out Of Here!, and Mitch Edwards and Mark McKie on Location, Location, Location.

Meanwhile, MAFS’ Bronte Schofield revealed earlier this year that she was offered a “five-figure sum” to appear on I’m A Celebrity on Channel 10 but was stopped by Nine due to the clause in her contract. She later told Daily Mail that she believes fellow MAFS star Domenica Calarco was allowed to appear on the show the previous year because she “just went ahead and did it anyway and didn't get permission from Nine”.

Why does Channel Nine restrict contestants' TV appearances?

A casting agent tells Yahoo Lifestyle that they believe the clause in Channel Nine’s contract is intended to “make it impossible for reality stars to extend their 15 minutes of fame”.

“This happens every year and usually there is only short-term interest in these sorts of TV personalities. You have to be very good talent or have maintained your brand for casting producers to be interested in you 12 months after your show has come to an end,” they share.

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Another insider tells us that in addition to the potential legal ramifications, The Block participants have to “play nice with Channel Nine” while they await their payments for selling their house at auction.

“The $650,000 that Kylie and Brad made in the auction gets deposited into their bank account in three payments that don't settle up until 12 months after the house was sold,” they explain. “You would hardly rock the boat while waiting for those sorts of payments.”

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