Landman Has Best Week Yet on Nielsen Streaming Chart, Equalizer Cracks Overall Top 10

Netflix’s Squid Game dominated Nielsen’s U.S. streaming rankings for a third straight week, this time amassing 2.4 billion minutes viewed across 16 episodes.

Paramount+’s Landman, with the release of its Season 1 finale, placed second with 1.38 billion minutes viewed (a weekly high for the Taylor Sheridan drama) across 10 episodes. Nielsen notes that Millennials and Gen X were the main draw for Landman, with 58% of the audience falling into the 35-64 age bracket.

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The chart debut of Netflix’s American Primeval (1.25 billion minutes/six episodes) came in at No. 3, followed by Netflix’s Virgin River (878 million minutes/64 episodes) and Netflix’s Missing You (752 million minutes/five episodes).

Rounding out the Top 10 streaming originals for the week of Jan. 6 were the chart return of Peacock’s The Traitors, Evil on Paramount+ and Netflix, Apple TV+’s Silo, Netflix’s Jerry Springer docuseries, and Prime Video’s Beast Games.

Beast Games, with over a quarter of its audience coming from viewers under 18, is the youngest-skewing series on the Nielsen charts outside of Disney+’s Bluey.

Meanwhile on Nielsen’s overall Top 10, The Equalizer with its release to Netflix landed at No. 7, with 847 million minutes viewed across Paramount+ and Netflix.

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