‘Culpa Tuya’ Crowned Prime Video’s Biggest Ever International Original Launch As Amazon Unveils Its Top Non-English Productions Of 2024

EXCLUSIVE: Nicole Wallace and Gabriel Guevara have set a record for Prime Video after Culpa Tuya (Your Fault) became its biggest international original launch ever.

The Spanish-language YA movie follows a romance between Noah (Wallace) and Nick (Guevara) and bowed on Prime in December. It was tipped to launch strongly after the success of Culpa Mía (My Fault), the first movie in Mercedes Ron’s Culpables trilogy, and has duly delivered.

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Culpa Tuya rocketed to the number one spot for Prime Video in more than 170 countries, including Spain, Argentina, Brazil, Canada, Colombia, France, Germany, Italy and Mexico, data from Amazon and seen by Deadline reveals. It has become the top international original launch in any language. The likes of German TV series Maxton Hall – The World Between Us and fellow Spanish pic Apocalypse Z: The Beginning of the End, both of which came out last year, also put in strong showings.

The data also lifts the lid on the broader rankings, specifically of non-English-language originals on Prime Video (see below). This is the first time the streamer has broken out this viewing information in this way, with Deadline the first to get eyes on the list.

Culpa Tuya’s chart-topping performance sets the stage for the launch of the third Culpables movie, Culpa Nuestra (Our Fault), which rolls out later this year and is also produced by Banijay Iberia’s Pokeepsie Films, along with a UK-set adaptation titled My Fault: London.

The final instalment has already been shot, and Director Domingo González has promised it is the pick of the bunch, recently telling Deadline: “Everybody that has seen the third movie says that it is the best of the three.”

YA wins over a younger female-skewed demo, which is hard to pull off, but offers a big payoff, James Farrell, VP International Originals, Prime Video & Amazon MGM Studios, told Deadline.

“If you hit the right notes, like Maxton [Hall], like Culpa, and The Summer I Turned Pretty, then the upside is much higher because those customers aren’t already engaged in your service,” he said. “You have the opportunity to really go into a whole new area. That is what’s got me and a lot of people so excited because that’s not easy to do, to get a whole new customer cohort.”

With the Culpables movies riding high, Prime Video is prepping another adaptation of one of Ron’s novels, Dímelo Bajito (Tell Me Softly), the first from her Dímelo book trilogy. It drops this year.

The Top Ten: Amazon’s Prime Cuts

Amazon measured eyeballs over the first four weeks of a film or series’ life to create the list of its most-watched non-English-language international originals. It removes viewers in the project’s country of origin (otherwise territories with huge populations distort the figures).

Young adult and romance held sway. Culpa Tuya topped the rankings and led a strong showing for Spanish-language projects in the Prime Video most-watched line-up. Movie Apocalypse Z: The Beginning of the End came second with Red Queen, the TV adaptation of the first book in Juan Gómez-Jurado’s hit trilogy, and Colombian series Betty La Fea, The Story Continues making the top 10.

South Korea fared well with two YA-targeting K-Dramas making the cut: Marry My Husband and No Gain No Love. The Russo’s Citadel franchise also appeared twice with Italian show Citadel: Diana and Indian series Citadel: Honey Bunny placed fourth and fifth.

In terms of the number of international movie and series originals, Farrell said Prime Video will edge up its number of productions. “If you look at the volume, it’s up and will continue to go up, but not in some like, massive expansion way,” he said.

Two big clues as to where Amazon’s hopes lie for 2025 came at a recent Prime Video all-hands meeting. Farrell selected two trailers to show the team: My Fault London, the UK adaptation of Culpa Mía, and Follow, a sexy thriller out of Mexico with Diego Boneta.

Prime Video’s YA Moment

Prime Video is having a serious YA moment. With the genre in vogue, the streamer has dug into what does and doesn’t work. The topline is that viewers do not want a lecture and do gravitate towards unabashed escapism.

“We make 150 to 200 [Originals a year] depending on how you count them, and I think in the last 18 months it’s the young adult ones that are traveling best,” Farrell said. “We have had a long discussion on why. One reason is they’re just fun. Culpa, Maxton, there’s no huge agenda here. We’re not preaching.”

The way younger viewers watch and then share also means baked-in word of mouth. “It’s about the way that content is recommended amongst that age cohort, it spreads fast on social,” the Amazon exec says. “We can put a film like Culpa out in Spain, and within weeks, even the countries that weren’t planning on promoting it, they’re seeing it jump up to the top of the algorithm. You just don’t see that fandom with content that skews a little older.”

Unsurprisingly, Prime Video is doubling down on YA this year and the release sked is well-stocked with more shows. The third and final season of The Summer I Turned Pretty and E. Lockhart novel adaptation We Were Liars sit alongside Culpa Nuestra, Maxton Hall Season 2 and Dímelo Bajito as YA shows that will be staggered through the year.

Check out Prime Video’s full top-10 ranking for non-English-language international originals through 2024.

Top 10 Non-English Language International Originals on Prime Video in 2024

1. Culpa Tuya (Movie, Spain, December 2024)

2. Apocalypse Z: The Beginning of the End (Movie, Spain, October 2024)

3. Maxton Hall: The World Between Us (Series, Germany, May 2024)

4. Citadel: Diana (Series, Italy, October 2024)

5. Citadel: Honey Bunny (Series, India, November 2024)

6. Red Queen (Series, Spain, February 2024)

7. Marry My Husband (Series, Korea, January 2024)

8. No Gain No Love (Series, Korea, August 2024)

9. Betty La Fea, The Story Continues (Series, Colombia, August 2024)

10. Like A Dragon: Yakuza (Series, Japan, October 2024)

Source: Prime Video

*Ranking based on total viewing figures outside country of origin in first 4-weeks of launch, with titles that launched in 2024

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