The soothing cleanser supermodel Miranda Kerr predicts will become a cult favourite

On a recent girl's trip, the conversation turned, as it frequently does, to skincare and what everyone was currently using and loving. As a group of 40-something women with vastly different skin types, we really run the gamut of issues and concerns that you can have - from dry and sensitive skin and rosacea to folks like me who tend to just slap on whatever is on special at the supermarket. The one thing we have in common, however, is that we all want to slow down the ageing process as much as we can.

Despite our differences in skin needs, it was interesting that one brand was mentioned (and praised) by more than one of my mates - KORA Organics by Miranda Kerr. Sure, she is a well-known Aussie supermodel and celebrity, but we all know that just because someone famous spruiks a brand, it doesn't mean that brand is necessarily good.

KORA, however, could be an exception.

The brand has just launched a brand new Active Algae Calming Cleansing Balm which is designed to melt into the skin to gently smooth and sweep away stubborn makeup, dirt and oil for a calmer, clearer, more balanced complexion and, in consumer studies, 100% said this cleanser felt gentle on the skin.

Who should use cleansing balms?

As for who should be using the cleansing balm, Dr Shreya Andric - principal dermatologist at Northern Sydney Dermatologist and Laser - says that "cleansing balms and oils are best for those with normal to dry skin whereas gels and foams are better for those with oily/acne-prone skin."

Infused with skin-soothing Microalgae and clarifying Pineapple Enzymes, the cleansing balm helps balance and clarify your complexion. Jojoba and Squalane work together to break down impurities, leaving your skin feeling calm, hydrated, and refreshed.

"Pineapple enzymes contain bromelain which can help to brighten the skin as well as reduce inflammation and act as a chemical exfoliator," says Dr Andric. "They are a more gentle exfoliant, so may be preferred by someone who has more sensitive skin. If you have an allergy to pineapple, though, you are going to want to avoid this."

What are consumers saying?

The Active Algae Calming Cleansing Balm has certainly received encouraging reviews from consumer studies based on a survey of 36 subjects ages 21-63 using the Active Algae Calming Cleansing Balm twice daily in the morning and evening for 2 weeks.

After the study:

• 94% reported that their skin was effectively cleansed without irritation

• 91% said it thoroughly removed long-wear make-up, SPF + impurities after just 1 use

• 97% said their skin felt immediately comforted + softer

• 94% said their skin looked both calmer + smoother after 2 weeks of daily use

The cleansing balm also contains noni - a tropical superfruit rich in antioxidants, vitamins & minerals that can promote the skin’s natural radiance. Historically, noni has been used for thousands of years in Polynesia as a food source and for medicinal uses, particularly for various skin concerns.

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Miranda Kerr's prediction

As for Miranda herself, whose lifelong passion for organic ingredients and holistic health began after her mother's cancer diagnosis when the supermodel was just 16, she predicts the cleansing balm will become a "cult favourite product.”

“I love how this buttery-soft, cleansing balm melts into my skin," she says. "It’s become a soothing part of my nighttime ritual, gently removing stubborn makeup and SPF while improving my skin’s overall health. Heroed by Microalgae to enhance skin clarity and balance oil levels, and Pineapple Enzymes to gently exfoliate and remove impurities leaving my skin feeling bright and clear.

“The calming blend of Rose, Geranium and Basil aromatherapy refreshes and soothes my senses and spirit. This balm is going to be a cult favourite product!”

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