Aussie underwear brand adored by celebs reveals new range for under $40: 'Love it'

If it's good enough for celebrities, it's definitely good enough for us — for years, high-profile names like Emily Ratajkowski, Kylie Jenner and Bella Hadid have been rocking iconic brand Boody's bras, and being stylish and on-trend has never been so damn comfortable.

Every woman knows the feeling of a terrible bra that's not quite keeping the gals comfortable. Enter Boody, an ethical clothing brand that has been around since 2011, and has made a huge impact with its lightweight, breathable, and sustainable underwear and clothing, ranging from bras to shirts to socks.

Forget scratchy lace, underwire losing its shape, or straps digging into your shoulders — Boody has made a mission for the gals to sit comfortably in all their glory while feeling supported and not suffocated. Forget needing to take your bra off at the end of the day — they're that damn comfortable, you'd still want to even sleep in them.

Boody's pink pledge

And now, in exciting news, Boody's bestsellers are turning pink in the month of October for a very good reason. October is Breast Cancer Awareness Month, with the brand partnering with the McGrath Foundation again for the third year running, with 100% of the profits from the pink collection going towards the funding of Breast Cancer Care nurses - a move that has been a hit with customers.

"Love the pink! Just placed my 2nd order. Great cause. 💕," one Boody fan wrote on Instagram of the collab.

"Absolutely love this xx ❤️, another wrote.

"What a wonderful cause and I’m obsessed with that pink," a third shopper added.

"Love it," yet another person said.

What's part of Boody's limited collection?

If you're in need of new attire and all for a good cause, then good news: the limited edition collection boasts a handful of offerings for the ladies (and the gals) and even men can get around the collection too.

The range includes the wireless t-shirt bra and wireless full bust bra, as well as the classic bikini, full brief, and men's seamfree boxers, with prices ranging from a very affordable $15.95 to $39.95.

Looking good while doing good? You don't need to tell us twice.

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