The latest viral sensation from Kmart has landed in store, and shoppers are downright thirsty for it; a $5 dupe of Frank Green's Car Cup Holder.
The recent addition to the discount retailer's lineup has customers in a frenzy, as one shopper's photo of the new accessory, shared on a popular Facebook page dedicated to Kmart hacks, went instantly viral.
The customer, who stumbled on the item in the camping section of her local Kmart, shared her discovery with the group.
Alongside a photo of the neon pink silicone car bottle holder, priced at a mere $5, she wrote, "For anyone who has an emotional support water bottle. Don't walk, run to Kmart."
Designed for convenience, Kmart's Car Bottle Holder offers that all-important solution for transporting water bottles of all sizes in your vehicle. Its innovative silicone mould provides a secure fit for larger water bottles that may not easily fit into a standard car cup holder.
What's really sending social media over the edge about the dupe is its compatibility with the highly sought-after Frank Green water bottle, which has become a cult buy in recent months.
The viral post generated over 4,000 reactions, with an endless ream of group members eager to get their hands on the product and tagging others who might feel the same way.
"Kmart coming through with the goods again," one person wrote, with another adding, "Gosh, they really do think of everything."
“Shut up! OMG I’m getting into this," exclaimed a third.
In comparison to similar options on the market, many customers commented on the significantly lower price of Kmart's water bottle holder.
"Kmart would, after I paid 20 bucks for mine," one person complained before another chimed in, "It's so much cheaper than Frank Green charges!"
Indeed, Frank Green's own version of the car cup holder retails for $19.95.
It's not the first time Kmart has wowed customers with their own version of the designer drink bottle company's products.
Savvy shoppers noticed an alternative for the popular 1L ceramic insulated water bottles earlier this year, available at Kmart for a mere $15, while Frank Green charges a whopping $59.95 for a similar style of bottle.
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