Eugene Levy Says He'd Be 'a Fool' to Not Take Advice from Son Dan as He Teams Up with Daughter Sarah for Super Bowl Ad (Exclusive)

Eugene Levy's latest TV appearance is highbrow humor!

The Schitt’s Creek alum, 78, stars in the Little Caesars Pizza 2025 Super Bowl commercial, and he is dishing on all the details to PEOPLE — including why he opted against receiving advice from his son, Dan Levy.

With the true star of the ad being his famous eyebrows, which fly off as he takes his first taste of the “crazy puffs” bites, Eugene says he is excited to be a part of one of the biggest nights of the year.

“It's always fun to be doing a Super Bowl commercial and Little Caesars has a great penchant for producing funny spots,” he says, cleverly noting: “It's an incredibly competitive field and you know you need an eye-raising premise to begin with.”

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In 2024, his son Dan starred in his own ad for the big game, but Eugene says the two didn’t exchange tips this year.

“This is my second Super Bowl commercial so I didn't really need any advice from a first-timer,” he jokes. “But if my son had offered any advice, I would certainly have been a fool not to take it.”

Related: All About Eugene Levy's Kids, Dan and Sarah Levy

Although Dan doesn’t make an appearance in the Little Caesars’ clip, Eugene’s daughter Sarah Levy does. Reflecting on getting to work on the project with her, the proud dad says it is always a special collaboration.

“It was lovely working with my daughter Sarah,” he gushes.

“When it is Sarah revealing that it's just her dad eating Crazy Puffs that is causing all the commotion, her presence alone warms up the moment as it does any production she is in," he adds, referring to the scene where his brows fly over and land on Sarah while she’s enjoying coffee with a friend, but she brushes it off as a normal occurrence and says it happens whenever he eats Crazy Puffs.

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As for his Super Bowl plans this year, Eugene says he wouldn’t miss it.

“While it’s tough to see the Buffalo Bills lose, I will be watching the Super Bowl this year,” he explains. “I have always enjoyed attending watch parties with friends over the years and appreciate it’s a day people want to gather and enjoy the cultural moment together.”

“It’s also big, big day for pizza so it made sense to put these popular Crazy Puffs on a massive platform during the biggest television event of the year,” he continues. “I hope people love the commercial as much as we had making it!”

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Super Bowl LIX kicks off in New Orleans on Sunday, Feb. 9 at 6:30 p.m. ET on Fox.

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