Yahoo Lifestyle Emily Ratajkowski Suits Up for Marella in New Collaboration
SUIT UP: Add blazer jacket-enthusiast under Emily Ratajkowski’s many definitions.
The American model, actor, author and activist has teamed with Marella — part of Dedimax, a subsidiary of Max Mara Fashion Group focused on the contemporary sector — on a capsule collection centered on the sartorial garment.
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Launching Feb. 4, the range will include seven takes on the style that Ratajkowski designed to fit different occasions.
“I wear blazers all the time: I wear them on the plane, I wear them to go out for drinks, I wear them to take my son to school.…Balancing something masculine with something feminine is always a central part of my styling and with this collection I think you can really play with that,” Ratajkowski said.
The iterations of the wardrobe staple she designed will range from an office-ready oversize blazer jacket to a double-breasted version that could work as a minidress, too, passing through fancier takes, including those crafted in denim or napa leather as well as a version with a seductive cutout on the back.
In addition to the different textures and weights, the collection will come with a color palette swinging from classic black and blue to white and popping red accents. Each piece will also feature subtle details, such as a dedicated label and a removable brooch shaped as a rose, which is a recurring motif of the Italian brand.
The capsule collection will hit the Marella stores and e-commerce with prices ranging from $550 for the denim blazer jacket to $900 for the leather style.
The brand, which has more than 200 stand-alone stores and a presence at 1,400 multibrand retailers worldwide, is in expansion mode distribution-wise, with new openings planned across Europe, the U.S. and the Middle East.
After cutting the ribbon of its new store in Paris — which doubled its presence in the city while debuting a new design concept — the company is set to open its first flagship in Munich and a shop-in-shop at Harrods in the short term.
Other openings will include a second unit in Saudi Arabia, in Riyadh, and its first one in Cairo. In the first quarter of 2025, the brand will add two corners at Bloomingdale’s — bringing its total count to 10 — and unveil its first location in the Canadian market with a door in Vancouver.
The units will carry the brand’s contemporary styles, its hero products like blazers and dresses, as well as accessories and codesigned capsule collections.
As for the Emily Ratajkowski x Marella one, this will be promoted through a dedicated campaign portraying the model and “My Body” author against Lake Como’s natural landscape.
Already a face of the Marella fall 2024 campaign, Ratajkowski has appeared in ads for the likes of Kurt Geiger, Self-Portrait, Marc Jacobs, Versace, Tory Burch and Loewe, among others. She’s also modeled lingerie for Victoria’s Secret, posing for the brand’s “The Icons” collection alongside former Angels Gisele Bündchen and Candice Swanepoel.
Most recently, she appeared in Intimissimi’s Valentine’s Day campaign, following her announcement as the Italian lingerie brand’s new U.S. brand ambassador last fall.
As an actress, Ratajkowski has appeared in movies such as David Fincher’s “Gone Girl” and Amy Schumer’s “I Feel Pretty,” while next up she will star in the Lena Dunham-helmed Netflix comedy series “Too Much.”
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