Dunkin' Teases Seasonal New Merch That Fans Say Is 'Kinda Ouch'

Dunkin’ is gearing up to drop its new Valentine's Day goodies, sprinkling in a slew of cute merchandise amid the heart-shaped donuts and decadent treats, but not everyone is sold on the breakdown of new additions.

According to trusted food influencer Markie Devo's recent Instagram post, the beloved breakfast brand teamed up with Corey Paige, a New York-based artist and muralist, to produce a limited-edition capsule collection that includes two different crewnecks ($45), a baseball cap ($25), socks ($16), and a heart-shaped tote ($25), featuring heart-shaped donut designs and the phrase, "Dunkin' Has My Heart."

The merch is said to be dropping at 9 a.m. EST on Wednesday, Jan. 29 at dunkingear.com, with each order coming with a sticker pack while supplies last.

In stores, fans can also expect to see a limited-edition line of Pink and Purple Heart Ombre Tumblers ($14.99) alongside the Brownie Batter and Cupid’s Choice donuts and V-Day-themed Munchkins, but while most were in agreement that the brand has "the BEST vday drops," some were left saying "ouch" over the offerings.

"I just want brownie batter back," one fan commented impatiently, with another emphasizing that it is "handsdown their best donut."

Some mourned the absence of another beloved former Valentine's Day exclusive, though, questioning, "Where’s pink velvet.😭," and asserting that the Macchiato flavor "needed to make a comeback 😢."

Others drooled over the cute designs on the merch, with one noting they'd "Love to have the shirt 👕" and another declaring, "Need the hat!!"

Some weren't too impressed with the cost, though, with one writing emphatically that "The price kinda OUCH on the merch."

Next: Dunkin's New Coffee Creamer and Cold Foams Are "Crushin" Expectations