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Aussies rave about much cheaper dupe of $70 cult product: 'Far better'

Beauty buffs are obsessed with these affordable, high quality makeup brushes.

Beauty buffs are raving about Glam Theory brushes. Credit: TikTok/kasiaastanicich/elizamadeline
Beauty buffs are raving about Glam Theory brushes. Credit: TikTok/kasiaastanicich/elizamadeline

Summer can sometimes feel like a string of events that just blur into each other after a while, am I right? There are the work Christmas parties, gatherings with friends, actual Christmas, and New Year's Eve, plus all the BBQs, long lunches, brunches, weddings and everything in between.

When you're running from one social engagement to the next, you need a few things. Stamina, some killer pieces in your wardrobe (including a comfy pair of shoes) and a really solid make-up routine that you can achieve in minutes.

As any beauty buff or professional makeup artist can tell you, the foundation of great makeup starts with your applicator - which is where a good makeup brush comes in. Makeup brushes not only help you achieve a flawless look, but they minimise mess and waste as well.

There's just one problem - the really good brushes (you know, the ones that actually apply your foundation and feel soft to the skin instead of being scratchy and leaving streaks on your face) can be really cost-prohibitive.

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While there are fantastic options on the market for upwards of $70 such as the Hourglass Foundation Brush, beauty aficionados are raving about a "near perfect" dupe that is half the price.

The brushes are designed by an Aussie makeup artist. Credit: Supplied
The brushes are designed by an Aussie makeup artist. Credit: Supplied

Glam Theory's foundation brush was designed by a make-up artist and features an angled kitten paw for flawless application and a professional finish. It's so popular, in fact, that it has sold out multiple times online as shoppers hail it as an affordable way to achieve expensive-looking results.

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Makeup artist Kasia Stanicich has raved about the brushes to her almost 50k followers on TikTok, revealing that they are currently the only ones she uses.

"My current makeup bag is edited right down, obviously we're in the process of moving, so this really speaks to the fact that I'm enjoying them because these are the only ones that I'm currently using, " she says.

She continues, "So Glam Theory was started by this amazing makeup artist based out of Australia. I love artistry-funded brands. I feel like they just have this level of knowledge and education behind the products or the tools in this instance, which just makes it so lovely for a consumer."

Kasia takes her followers through all of the different brush types in the Glam Theory range, praising each one for being beautifully designed and "very user friendly" - which is obviously very high praise from a professional makeup artist! She also explains that the brushes are super soft and not spiky which is a huge win.

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Glam Theory Founder Eliza Madelina has also shared that her clients always comment on how soft the brushes are and that the set is firmly in her "ride or die" kit.

Customers rave about how soft the Glam Theory brushes are. Credit: Supplied
Customers rave about how soft the Glam Theory brushes are. Credit: Supplied

The rave reviews continue on the Glam Theory website where customers have left comments such as, "These brushes are stunning and such great quality. They apply the make-up really nicely. I will be purchasing more!" and "Such a great concealer brush. Super soft, feels way more luxurious than the price point would have you believe."

"Every person I have used this on has commented how soft it is- and I have plenty of $200 Japanese-made fude brushes in my collection that don’t garner this response from my clients," yet another makeup artist fan wrote. "I’ve been searching for a brush like this for years. LOVE."

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"So impressed by this high quality but great value for money brush," read another comment. "Applies makeup flawlessly & helps me use less foundation. This is not only a dupe for the Hourglass buffer- it is far better!!"

To check out the full range of Glam Theory makeup brushes and bundles, click here.

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