Aussie model's controversial billboard not as it seems: 'Never met this person'

Shianne Foxx sparked backlash over a billboard apparently advertising her search for a sugar daddy.

OnlyFans model Shianne Fox and her controversial billboard
The controversial billboard sparked backlash amongst Mosman locals, but may have been a hoax all along. Photo: Instagram/shiannefoxx and Facebook

The OnlyFans model who was accused of putting out a billboard to recruit a sugar daddy in Sydney's Mosman has been called out by Mobile Marketing Australia, who claim the advertisement was a fake.

Shianne Foxx, 21, caused major outrage when a photo of a billboard, which featured her in her underwear alongside the message, "Are you rich, old and lonely? I’m looking for a sugar daddy," followed by her mobile number, went viral.

The ad created a lot of backlash among Mosman locals when it was posted on local Facebook groups, with some calling it "totally unacceptable".

However, Mobile Marketing Australia has denied they were involved in the stunt, which featured one of their mobile billboards.

"I can’t believe it," a Mobile Marketing Australia employee told Marketing-Interactive. "It’s pretty wild. I have never met this person, Shianne Foxx. If she can produce an invoice or even an email to show that it actually happened, I would be very shocked."

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They think the image has been Photoshopped onto a legitimate commercial that drove through Mosman. A worker told Yahoo News the company originally "had a campaign on with a client that was completely different to what was on the billboard".

Despite question marks over the billboard ever appearing, Shianne still looks set to rake in a lot of money from the stunt.

Appearing on The Kyle and Jackie O Show on Thursday morning, Shianne revealed she had around 2,000 calls after photos of the mobile billboard began circulating. Host Kyle Sandilands said, "We saw the billboard. How many calls have you had? A lot, I’d imagine. Right?"

"Oh, yeah, I’ve had about 200 messages, but people are generally wanting to call and talk on the phone," Shianne responded. "So, 2,000 calls, about."

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A shocked Jackie 'O' Henderson asked, "2000 calls? How many suburbs did you visit?"

Shianne said she only visited Mosman, with Kyle adding, "Well, seems to work that advertising, doesn't it?"

Shianne's billboard in Mosman
The billboard that was claimed to have been driven around Mosman. Photo: Facebook

"Yeah, I was just driving around for a couple of hours," Shianne claimed.

When asked if she had any "good contenders", she responded, "Oh, well, you know, a few people are flops on there, just trying to have me on. But there is one decent guy, his partner died a few years ago, and he’s literally just got money to spend, and he just wants to spend it on me. So, he’s a bit of a contender."

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"What are you offering in return?" Kyle asked. "So, if he rings up and says, oh look, I want to be your sugar daddy. You would go around to his place? What goes on? What are you expecting to do?"

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"It’s quite a bit like a first date at the start," she explained. "You know, get to know them, make sure I’m comfortable around them, they’re comfortable around me. And then you just go from there, I reckon."

Jackie asked if the OnlyFans model thought that many of the men who contacted her were married, to which she replied, "Oh, probably a lot. But at the end of the day, it’s not my issue, it’s theirs. But what I don’t know doesn’t hurt me. It’s up to them."

"We might just put it in the agreement for them not to tell me," she added, saying she was "better off" not knowing.

Kyle asked Shianne what she does on OnlyFans, questioning whether or not she makes good money there.

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"Yeah, very, very good money on that. But I get taxed on that money. So, on their money [sugar daddies], I don’t get taxed," she said.

Kyle asked how much she was making on the site and she responded, "I make well over six figures a month on OnlyFans and pretty much shake some a**."

"It's pretty good for a 21-year-old," Shianne added, with Jackie left shocked by the huge sum.

Shianne Fox in construction outfit
Many Mosman residents were fuming over Shianne's billboard. Photo: Instagram/shiannefoxx

While Kyle and Jackie O appeared impressed by Shianne's billboard, others hit out at the stunt when it was posted on a local Facebook group.

One Mosman resident wrote, "Totally unacceptable that this is allowed. My seven year old read it out loud and then asked me what it meant. What has this world come to!"

"Distasteful but not illegal... wouldn’t want to pull up next to that with my teen son in the car. Ewww," another said.

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"Don't hate the player, hate the game," one man wrote. "Get dat cash girl."

Update: This story was updated to reflect the fact the billboard company had no record of the model appearing on a truck.

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