Aldi's cheeky response to $20 'X-rated' item

A $20 Aldi item is going viral thanks to its X-rated appearance, despite being a perfectly innocent beauty item.

The Sculpting Facial Roller Set is designed to "relieve tension" and "sculpt the face and body", according to adverts for the product.

"Powered by sonic vibrations to help try and relieve facial tension, making you feel like your face just came out of an amazing massage," the Aldi site reads. "May help to reduce stress and promote a healthy glow."

However, its phallic shape is grabbing shoppers' attention, with one user sharing a photo of it on Twitter and simply writing, "Really @Aldi?"

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"Add to basket," another jokingly responded with a winking gif.

"Mine doesn't vibrate," one user wrote, adding, "My facial roller that is."

"I've got one of those... and never did I think it was anything else but a face massager..." someone else quipped.

"My wife has one for her migraines..." one man wrote.

Another user took to Twitter to share the same image, writing, "@ALDIAustralia running with a 'sculpting facial roller' apparently. I'm sure those sonic vibrations will really help relieve tension."

They joked, "Happy Valentine's Day indeed."

An Aldi spokesperson told Yahoo Lifestyle that the product should be used on the face as intended: "We can confirm that the vibrating Sculpting Facial Roller feels very, very good. On the face. Where it belongs. We strongly encourage customers to read the instructions to ensure they are enjoying the product as intended."

The Sculpting Facial Roller Set is currently available as part of the store's Special Buys for last week.

It comes after another Aldi product raised eyebrows in December, with the retailer's Hot and Cold Massager looking suspiciously like a dupe of Hitachi's Magic Wand.

With the price of the real thing starting at $200, members of the Markdown Addicts Australia Facebook group were understandably all hot and bothered by the prospect of Aldi's dupe at just $49.99.

"Aldi middle aisle on Dec 7th is going to be wild," said one member in a post featuring a picture of the catalogue and wand. The replies came thick and fast with zero confusion as to what the massager would really be used for.

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"Trip to Aldi?" replied one woman, to which another replied, "The ad looks like it's trying to romance you. Slinky nightie, candle, and ooh a massager. Where's the wine to really set the scene!"

Aldi confirmed the product should be used per its instructions, telling Yahoo Lifestyle, "We are always glad to see customers excited by one of our Special Buys. We strongly encourage customers to use products as per their recommended instructions on packaging. However, ultimately what people do in the privacy of their own homes is their business."

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