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The Voice host Sonia Kruger makes subtle dig at Channel Nine
This year’s season of The Voice Australia has been soaring in the ratings since it made the move from Channel Nine to Channel Seven, with each episode peaking at over one million viewers.
In a new interview about the competition series, host Sonia Kruger has made a very subtle dig towards the show’s former home.
The 56-year-old spoke to Woman’s Day about why she believes season ten has been such a huge success for Seven.
“We're going back to grassroots and uncovering those talented diamonds in the rough,” she said.
“The show has found its heart and soul again, which the audience are there for.”
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The TV personality also acknowledged that the incredible contestants this year should be thanked for the ratings bonanza.
“Viewers have really been drawn to the outstanding level of talent,” she added. “Just when you think you've heard the best, there is someone who blows everyone out of the water.”
The Voice debuted on Channel Nine in 2012 and ran for nine seasons before moving to Channel Seven in 2021.
Following the announcement that the series had been picked up by their rival network, Nine issued a statement back in December:
“Unfortunately due to the age of the show and its declining demographic profile, The Voice had become by far the poorest financial performer on our slate.
“We wish Seven well in their quest to revive yet another Nine show,” a network spokesperson said, referencing the recent Big Brother and Farmer Wants A Wife reboots.
Sonia’s comments about The Voice’s ratings success come shortly after coach Guy Sebastian revealed to Yahoo Lifestyle why he thinks this year has been a hit.
“It's the right tone for now, it's very positive,” he explained. “I mean, we've got guys who mow lawns, we’ve got beautiful blind opera singers and people who don't back themselves and people that you would never know have this amazing voice.
“I think that the show has gone back to its original DNA. It’s fun, it's reminding people that anyone can achieve something amazing.
“I think people are at home just wanting to have a moment where they feel good. All of us went into it saying the same thing: We don't want this to be bickering, we just want to do it for the right reasons.”
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