Sam Frost speaks out after vaccine video backlash: 'Kindness always wins'

Sam Frost has re-emerged on social media, two weeks after she deactivated her Instagram account following swift backlash to her emotional video about being unvaccinated against COVID-19.

The Home and Away actress was criticised for the video, where she opened up about the “harsh judgement” and "segregation" people who aren’t vaccinated are experiencing and how it's impacting her mental health.

Sam Frost in a yellow top
Sam Frost has re-emerged on social media. Photo: Instagram/ellajeanhairandmakeup
Sam thanked her followers for their support over the past few weeks. Photo: Instagram/Sam Frost
Sam thanked her followers for their support over the past few weeks. Photo: Instagram/Sam Frost

In an Instagram Story, Sam thanked her followers the "the enormous amount of support and love over the past few weeks", saying she received "thousands and thousands of beautiful messages and emails".

"Incredibly grateful for my friends, family and work colleagues who held my hand through the storm and loved me unconditionally," Sam wrote.

She finished with the line: "Kindness always wins."

The former Bachelorette star also uploaded a picture of her newly highlighted hair to her Instagram grid with the caption “freshhhh” alongside Home And Away’s makeup artist, Ella Jean.

Sam Frost's vaccination post.
Sam Frost posted a video on Instagram admitting that she isn’t vaccinated. Photos: Instagram/fro01

The reaction to Sam's video early this month was swift, with people calling out the actress', especially over her use of the word 'segregation'.

“I was really hesitant about doing a video or even speaking up about this sort of thing, but I feel like it's getting to a point now in the world where there is a lot of segregation,” she began.

“There’s a lot of harsh judgement and opinions being thrown around a lot and it's taking its toll on my mental health for sure, and I know people around me are struggling, particularly if they're on the side that they don't want to get vaccinated for whatever reason.”


Sam, who has over 500k followers on Instagram, explained that she spoke to her doctor and her psychologist when deciding to forgo the jab but will keep her reasons private.

“It's a really hard time to be in society right now and you feel like you’re less of a human and you feel like people judge you,” she continued.

“And you're too scared to talk about your opinion or talk about your feelings, and part of you wants to go, ‘Well it’s none of your damn business why I’m not!’.

“It's going to be a really hard time when vaccinated people are allowed out to do things and go to restaurants because I've made a choice.”

Sam Frost selfie.
Sam said that she hopes the ‘segregation’ between the vaccinated and unvaccinated population disappears soon. Photo: Instagram/fro01

Fellow Bachelor star Abbie Chatfield, who has been a staunch advocator of the vaccine, took to her Instagram account to write:

"So brave to “come out” as putting yourself as an individual above your community because you listen to misinformation. Another reality star bites the dust," she wrote.

Bachelor star Matt Agnew also took to his social account to write: "Sam Frost has opened up with a lengthy monologue about being unvaccinated.

"I don’t want to add to the pile on. What I do want to do is just discuss and challenge a few of the points that were put forward."

"There are NOT a lot of different reasons why someone shouldn’t be getting vaccinated. There is one reason: medical. And that is a rather broad reason too. It encompasses many things including immunocompromised individuals, people that may experience anaphylaxis to particular components of the vaccines, and (in the case of *live* vaccines) pregnant women."

He also called out Sam's "appeal to show compassion and empathy was made, while displaying none of those characteristics by choosing to put the lives of those who *can not* get vaccinated at risk. Anti-vaxxers often skip this step. You are affecting others."

Matt touched on Sam's use of the word "segregation" in her video, calling it "inappropriate considering the historical significance of the word. It should not be used haphazardly when it carries such immense weight and meaning to others."

The former Bachelor said that due to Sam's social media presence "there comes a social and moral obligation".

"Misinformation is a hugely problematic issue, and the unregulated proliferation of information through people with large social media followings is a large contributor to that," he wrote.

Presenter and comedian Em Rusciano took to Twitter to write: "Watching her tearfully speak about “segregation” because she chooses not to get vaccinated and being called “brave” by her followers is taking me to a level of “what the f***” I didn’t know was possible."

In her video, Sam said she’s been struggling a lot with her mental health and it’s important for her to speak out as the wellbeing of others is her “biggest concern”.

“What I wish leadership would look like in this country and what I wish employers would say to their employees is ‘you still matter and you are valued and you are not less intelligent or worthy or anything because you've made a choice about your body’,” she said.

“I wish there were more people that made us feel like we were less alone.”

Sam ended the four and a half minute video acknowledging that she “could get into trouble” for what she’s said but hopes that it helps people who are in the same position as her.

“I hope that this segregation disappears and people treat each other like human beings with kindness and compassion and empathy. I really hope that happens soon.”

The former Bachelorette has always been a strong advocate for mental health and became the founder and director of the mental health initiative Believe by Sam Frost in 2015.

A number of her Home and Away co-stars took to the comments to applaud her for making the video.

“You’re so brave, well said,” Annabelle Stephenson wrote, followed by Harley Bonner who said, “Brave Sammy, it is pure insanity. Much love”.

MAFS star Clare Verrall, who has been a vocal supporter of vaccines, also replied to her post and questioned why Sam has allegedly been deleting some of the comments.

“With respect, I deleted some that are creating arguments and further division. This is a post about mental health. Supporting those who feel alone,” Sam explained.

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