Yahoo Lifestyle PSA: Kendall Jenner has collaborated on an edit with Adanola
Whether your New Year's resolution is focused on fitness or you're still in the Christmas mindset of favouring exclusively elasticated waists (no shade, though it probably is time to stop wearing pyjamas all day every day...), we could think of no better time for Adanola to launch a new, curated capsule collection. And the best part? It features Kendall Jenner.
That's right, our favourite activewear and lifestyle label has collaborated with the supermodel and style icon on an edit spotlighting her top picks from the latest launch of activewear staples, classic sweats and elevated separates. Given Kendall's penchant for spending her off-duty days in casual workout attire – ya know, sports bras, leggings and bike shorts, all the things that Adanola does best – we couldn't think of anyone better qualified.
Die-hard fans will be pleased to know Adanola feat. Kendall Jenner includes core products including the Varsity Relaxed Funnel Neck Zip Sweatshirt and Ultimate Strappy Sports Bra to the Ultimate Leggings, which remain the brand’s best-selling item, garnering sales in excess of one million pairs since the product was originally released in 2020.
No wonder it is these Adanola staples, in a core palette of navy blue, burgundy, white and grey, that occupy the top spots in Kendall's edit (modelled herself, natch). But, the classics have had a Kendall-approved update in the form of the introduction of a new vibrant cobalt blue colourway. Combining Adanola’s signature aesthetic with Kendall's covetable style, the collection is a full ready-to-wear edit where all bases are covered.
Speaking of the collaboration, Kendall said, “I had so much fun shooting the new Adanola campaign. Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional.”
“Kendall represents the modern Adanola woman – effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola. “We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.”
Launching exclusively on the Adanola website from 7 pm on 8 January, the collection is available in sizes XXS to XXXL, with prices ranging from £32.99 to £79.99.
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