People Are Contrasting The "Joker 2" Box Office Flop Discourse With How We Talk About Female-Led Movies

People are drawing comparisons between how the box office debut of Joker: Folie à Deux is being discussed versus movies like 2023's The Marvels.

Lady Gaga and Joaquin Phoenix standing close on stage, one in glam style, the other in a clown outfit, both holding microphones in a scene from the film
Warner Bros. / Courtesy Everett Collection

The sequel to the Joker movie opened this weekend to $40 million domestically. Some publications have called it a "shocker" and a "bomb," while others have gone for words like "lackluster." Its budget was $200 million.

Lady Gaga and Phoenix on the red carpet
Jeff Spicer / Getty Images for Warner Bros. Pictures

Meanwhile, The Marvels opened to $46 million domestically. It was quickly called a "box office bomb" and a "meltdown" for the MCU. It went on to get over $206 million worldwide against a $200 million budget.

Captain Marvel
Marvel / Walt Disney Studios Motion Pictures / Courtesy Everett Collection

Both are comic book movies, but with some big differences. The Marvels release came amid the WGA and SAG-AFTRA strikes, meaning that the movie's stars could not promote it the way that they typically would. It's worth noting that Marvel also usually outperforms DC in the box office, with The Marvels ultimately grossing its lowest box office for the studio.

Monica Rambeau and Carol Danvers in their super suits looking surprised
Marvel / Walt Disney Studios Motion Pictures / Courtesy Everett Collection

However, it would be impossible not to note that The Marvels was led by three women and that much of the social media commentary on it was misogynistic. Director Nia DaCosta spoke about receiving "racist abuse." As Forbes put it at the time, "The movie has been targeted by some right-wing critics who accuse the female-led film, which stars multiple women of color, of being 'woke'" — with some on the right going as far as to blame the diversity and not-male-ness of the movie's stars as the reason for its low box office.

  Laura Radford / Marvel / © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
Laura Radford / Marvel / © Walt Disney Studios Motion Pictures / Courtesy Everett Collection

Subsequently, some have taken to social media to discuss how differently people often talk about the box office misses of male-led versus female-led movies:

Sony Pictures Releasing / Marvel Entertainment / Courtesy Everett Collection / Warner Bros. / Via Twitter: @Diamandahagan

Warner Bros. / Courtesy Everett Collection / Via Twitter: @Bwalya_II

ADVERTISEMENT

One user also pointed out how Variety's headline — "'Joker 2' Tops International Box Office With 81.1 Million" — was starkly at odds with how the box office numbers for The Marvels was reported.

Laura Radford / Marvel / Walt Disney Studios Motion Pictures / Courtesy Everett Collection / Via Twitter: @LucasBrownEyes

If we're comparing apples to apples, Variety's headline for The Marvels at the time was, "‘The Marvels' Flops at International Box Office With $63 Million, Dramatically Behind 2019’s 'Captain Marvel'." The discrepancy in numbers comes from whether or not publications use the metric of global box (i.e. including domestic) office or international box office. The Marvels scored better than Joker: Folie à Deux domestically, whereas the latter did better internationally.

Another pointed out how Francis Ford Coppola quickly came to Joker director Todd Phillips's defense, while much of the industry stayed quiet on Nia.

Twitter: @OLSENSCTRL

What do you make of the situation? LMK in the comments!