One product from Kmart's new 'luxe' living range has already gone viral: 'Most popular item'

Kmart fans are loving the budget retailer's new February Living range, which offers on-trend furniture, storage solutions and decor - but in an affordable way. The range, which is available now, offers a mix of versatile pieces and timeless classics to help refresh every room in your house.

Think soft silhouettes, contemporary lines, curved and sculptural shapes, checks and stripes, all in a calming colour palette featuring neutrals with some fun pops of colour here and there. The Marlo chair ($99) has already gone viral on social media and is expected to be one of the most popular items from the new range.

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The 'most popular' items from Kmart's new living range

Speaking toYahoo Lifestyle, Zoe Gilpin, who shares affordable DIY content as @thediydecorator on Instagram, revealed why she thinks the range will be so popular.

"The 2025 Kmart February Living range has dropped and is full of designer-inspired, affordable pieces to suit an array of interior styles," she tells us. "Full of curves, metallic elements and on-trend pieces, this home drop will have shoppers running in-store and online to shop up a storm!

"The most popular item is sure to be the Marlo lounge chair which comes in a black or white frame. It looks far more expensive than its $99 price tag and instantly adds a look of luxe to a space with its sleek, modern design and is a must-have for 2025!"

"Another item that I think people will be adding to cart is the Bobby Bedside Table," she says. "The scallop design is super popular at the moment and this vintage-inspired piece fits right into that style with its beautiful curvy legs. I think this piece would work in a variety of colours and I can see shoppers getting their DIY on and painting it to the colour of their choice to fit their space.

"The puddle trend is huge at the moment and Kmart has ticked the boxes providing a variety of puddle-style pieces including floor rugs & mirrors. The very cute $15 Puddle Mirror is a beautiful piece to add to a bedroom or makeup desk and also works well laid flat and used as a makeup tray."

"Rechargeable lamps are total game changers when it comes to lighting! Not having to worry about ugly cords showing or only placing lamps in places near power sockets makes these lamps a must-have! My favourite is the Inaya design which is beautiful sage green and works perfectly in a variety of spaces."

Kmart fans go wild over new living range

The new blue and white striped Bronte Cotton Quilt Cover Set (from $40) has also earned plenty of fans on social media, with one fan writing, "Adding to cart immediately! 😍."

"This is stunning," another said, while a third added, "Surprisingly great quality 😍😍 I have a few sets 😍."

"I just bought this and it's wonderful," someone else shared. "Beautiful washed-out colour and the cotton is lovely and soft. Very lightweight so perfect for summer."

"They've really upped their bedding game. Going to have to pop in myself," one person said.

One TikTok user wrote, "I already have a Kmart problem... now it’s going to be worse."

Kmart’s Home Buyer, Nicholas Holmes, shared, "We recognise Australians are still experiencing cost of living pressures and we are proud to be launching a range that offers our customers accessible ways to refresh their space at an affordable price point.

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"This year, we are thrilled to unveil a larger suite of statement furniture pieces including buffets, side tables and occasional chairs to help ease the pressure of purchasing big ticket items for the home. Our living drops are always highly anticipated, and we are already seeing the excitement starting to build across social media from shoppers who have been able to get their hands on our on-trend pieces."

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