Olivia Rodrigo fan slams 'baffling' detail about Melbourne concerts

Olivia Rodrigo fans have been left "pissed off" over one major detail around tickets to her Australian concerts, in particular her Melbourne shows. The singer sold out four shows in Melbourne, and a lot of fans who really hoped to attend were unable to get tickets, but one brand has been slammed for inviting several influencers who possibly "don't really care too much if they're there".

TikTok user @itsberko.b**ch shared that she was angry at the brand, which she chose not to name, saying, "I'm pissed off. I'm a bit pissed off... Can someone tell me why a Melbourne brand, not going to say the name, has taken about 15 Australian influencers to Olivia Rodrigo tonight?

"Keep in mind, she sold out four concerts. People are begging, praying to get tickets and not having any luck. People who have been fans of her for a significant amount of time, and who really, really want to be there."

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She continued, "So, can someone tell me why this brand has sent these influencers, who probably only know her TikTok songs, and don't really care too much if they're there. They're just like, 'Oh, I get a free ticket, that's great.' And, you know, I would do the same, it's not their fault. If I was getting this too, I would go too."

The user questioned why the brand thought this would be an effective marketing strategy, saying, "What do they actually expect is going to happen?"

"Do they think from these influencers posting [from the concert] that: A, they are going to be buying more from their brand. B, we are going to see that, and be like, 'Oh my God, we need to buy from that brand, because it's actually making me want to avoid that brand more, because this brand has had a very, very good opportunity to do, let's say a giveaway where they say, you know, 'Tag your friend, your best friend, and you might win a ticket to the concert!'"

She said she believed this was a much better way to create "hype" about the business and also reward fans who really want to win tickets.

She continued, "It's not only today and not only this brand. There have been several Australian brands that have done this [for] huge tours, and I just don't really understand, again, it's not these influencers fault. But to be honest, a lot of them have come from a very supportive and financially stable backgrounds. I just don't really understand why we are giving these people who already have a platform and can earn income and can earn all these special things. Why are we taking that away from people who really, really want it."

The TikToker finished by saying, "I'm just a big baffled, because the marketing tactic is not working, it's not. And I also feel really bad for the people who missed out."

Fans compare 'baffling' influencer move to Taylor Swift tour

Many other TikTok users agreed that it was a bad move by the brand not to choose to reward real fans, with one user writing, "Literally. It only annoys me more. Jay Jays for Taylor Swift gave actual fans tickets and they just had to wear some Jay Jays stuff and it made me love Jay Jays."

"This happened with the Eras tour too," another said of Taylor Swift's tour. "Influencers were gifted tickets & you could tell a lot of them weren’t really fans. Just made me more determined not to buy from those particular brands."

"I watched a brand give this influencer family Taylor Swift tickets," a third said. "Then at the actual concert I watched said family LEAVE the concert at the start of surprise songs. (I was outside the stadium)."

"To be fair, I don’t think they had ticketed seats. Pretty sure they were in like corporate booths which wouldn’t have made a difference to the tickets available to the public," someone else said, defending the brand.

The original poster responded, saying, "But they could have put people who actually want to be there in there. Not influencers who don’t necessarily care if they’re there but get it handed to them?"

Olivia Rodrigo fan ticket system not honoured

Olivia's Guts tour kicked off on Wednesday night with some fans left frustrated that the fan ticket system wasn't honoured for those who arrived days (yes, days!) ahead of the concert to make sure they get a good spot on the barricade at the show.

At each concert, Olivia will interact with a fan in the front row of the barricade, accepting a gift from them, and turning into a segue to perform her song 'jealousy, jealousy'. She's also known to touch people's hands in the front row, so it's a highly coveted spot for fans.

Usually, for people who arrive so early there is a fan numbering system that will be honoured for those in line so they can leave if they need to, however, it looks like this was not the case in Melbourne on the first night.

According to TikToker Jacinta Chenelle, who goes by @jacindachenelle on the app, the number system was thrown out the window when Live Nation arrived, with some people being moved to several hundred people back in the line.

"The fan numbered queue was not honoured," she wrote. "It was very messy to start with, with minimal barricades, but got much better with makeshift ones. People shoved in the line and it was all out of order."

One commenter added, "People were using the photo op as a strategy to push in. They’d 'take photos' for so long and sneak in the line further up."

Many others were annoyed that rubbish and things like camping chairs were left behind and totally abandoned by fans waiting in line.

"Lots of disgusting people also left their rubbish everywhere," one person said.

Can't say I'd be keen to line up for three days for any concert, but hey, that's just me!

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