Marc Jacobs and Highsnobiety Kick Off Fashion Week With Boom Boom Room Bash

On Thursday, Marc Jacobs and Highsnobiety celebrated many beginnings at the Boom Boom Room: the launch of the magazine’s pop-up at The Standard High Line, the departure of its editor in chief, Willa Bennett, and the official start of New York Fashion Week.

The room’s eclectic crowd melded musicians, influencers, models and socialites, embodying Jacobs’ mass appeal. The fashion designer — and his nails — cover a new special edition of Highsnobiety.

More from WWD

• Alaïa Takes Over the Guggenheim for a New York City Spectacular, Channeling Its Past Unforgettable American Moments

• Celebrities (And Dogs) Front Row at the Rachel Antonoff and Susan Alexandra Spring 2025 Fashion Show

• Air Mail and Bloomingdale's Brings Italian Flair to Fashion Week With Upper East Side Soiree

“He’s so playful,” actress and content creator Delaney Rowe said of Jacobs. “He keeps finding ways to reinvent himself and it’s insane how he’s remained the most relevant designer for so many years.”

A Statue of Liberty replica, shrunk to a club-friendly size, stood in a corner near the DJ booth. In place of its tabula, fittingly, was an issue of the magazine.

“Eras” tour openers Muna and Paramore’s Hayley Williams made a pit stop out of the exclusive lounge, though — like most guests — they made sure to pose for photos in front of The Boom Boom Room’s iconic mirrored walls.

Other guests, like club kid Griffin Maxwell Brooks and makeup artist to the stars, Patrick Ta, had additional high-profile parties to attend: Nylon celebrated the launch of Paris Hilton’s Infinite Icon album release, while Ta’s friend and client, supermodel Gigi Hadid, hosted an intimate dinner at Caviar Kaspia that night.

Ahead of New York Fashion Week’s commencement on Friday, many were looking forward to the Collina Strada show.

“They’re so committed to inclusivity and diversity, it’s my honor to be walking with them tomorrow,” said model Aaron Rose Philip, who’s featured in several of Strada’s presentations.

Around midnight, the evening’s surprise performer, reggaeton songstress Bad Gyal, took to Boom’s round bar in a crystallized bikini top and a pair of Jacobs’ towering Kiki platforms. “I need a shot, these shoes are so f–king high,” she admitted, launching into a rendition of “Guay.”

Hayley Williams, Offset and More at the Marc Jacobs x High Snobiety NYFW Party

Launch Gallery: Hayley Williams, Offset and More at the Marc Jacobs x High Snobiety NYFW Party

Best of WWD

• What Is Revolve Festival? Coachella Weekend's Star-studded Party, Explained

• What Is Neon Carnival? Coachella's Favorite After-party, Explained

• iHeartRadio Music Awards Best Dressed Stars of All Time on the Red Carpet, Photos

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.