MAFS 2023: Cast returning to 'day' jobs as they struggle with influencing world

This year's Married at First Sight cast have struggled to make it as full-time influencers, proving to be less popular than their predecessors.

While previous seasons have produced an endless list of digital content creators, with former MAFS stars raking it in with podcasts, OnlyFans subscriptions, and through various partnership and sponsorship deals, it's been a different story this time around.

A source disclosed to Yahoo Lifestyle that the majority of the Season 10 cast have now returned to their former day jobs, with their following and engagement rates falling flat compared to last year's MAFS cast.

2023 MAFS cast struggling with 'saturated' market

The source says:

"The cast this year has produced a couple of standout stars but mostly the public seem over the reality TV-to-influencer route and haven't engaged as much. The market is saturated, no one is really doing anything different anymore and with everyone feeling the cost of living crisis – the last thing people want to see spammed on their newsfeed is the Married At First Sight cast flaunting their lifestyle or bragging about how much they're making.”

2022 MAFS stars Domenica Calarco and Ella Ding broke records when they launched their Sit With Us podcast after the show wrapped. The girls signed a deal estimated to be worth $250,000 and their merch range instantly sold out.

While some of this year's MAFS cast have followed suit, launching their own podcasts, it hasn't been to the same commercial success, with Ollie Skelton, Tahnee Cook, and Harrison Boon podcasting part-time alongside their day jobs.

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Tahnee recently launched Chuffed, and is slowly building up the brand while working in PR. Her boyfriend, Ollie's Tosser podcast is receiving great reviews, but it's still a passion project for the star.

Meanwhile, Harrison's podcast The Harrison Boon Podcast has released 10 episodes with the last episode coming out July 5 and the podcast sitting at a 1.4 rating, with Harrison reportedly back paying the bills working as a tradie.

More and more MAFS stars returning to their 'day' jobs

It's believed that many other of the 2023 MAFS casts have also returned to their day jobs, with Sandy Jawanda back working as a dental hygienist, Tayla Winter returning to life as a nurse, and Caitlin McConville working in Melinda Willis' beauty parlour, Melly's.

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In June, Bronte Schofield announced she'd made $100,000 in her first week on adult platform OnlyFans, however the longevity of this may be in jeopardy after Instagram disabled her account that she used to promote her OnlyFans profile.

It does appear that a few MAFS stars have been able to make some considerable money from their jaunt on the show and support themselves full-time — with Evelyn Ellis reportedly being inundated with brand deals, as is Melinda Willis who appears to be using her following and MAFS fame to build her own pre-existing business, Melly's.

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