Insane effect of Kardashian's bikini post on Aussie brand

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With 109 million followers on Instagram, it’s fair to say Kourtney Kardashian is not only a mega reality star, but one of the biggest influencers in the world.

That’s why, when she uploaded an image to her account on Saturday showing herself in a swimming pool, wearing a tiny red halterneck bikini, she caused a flurry of activity on Aussie swimwear brand Sommer Swim’s site.

Kourtney Kardashian in a red Sommer Swim bikini
Kourtney Kardashian caused a stir after posting an image of herself in a Sommer Swim bikini online. Photo: Instagram/Sommer Swim

So much so in fact, that the $89 Xena halter neck bikini top and $79 Naomi tie side bikini bottom sold out immediately, with over 500 requests for the style flooding the brand’s email account over the past two days.

The style in question, which is made with Italian Xtra Life Lycra, caused a stir online, with many people desperate to know where the 41-year-old Keeping Up With The Kardashians star purchased the bikini.


Kourtney Kardashian in a red halterneck bikini
The design sold out on Sommer Swim's website immediately. Photo: Instagram/Kourtney Kardashian

Speaking to Yahoo Lifestyle, Sommer Swim founder Anna-Maria Sommer said the style has been a bestseller ever since Kourtney’s sister, Kendall Jenner, was spotted wearing the same design numerous times over the past year and it’s usually the first style to sell out once it’s restocked.

“After Kourtney posted it was no surprise we had a surge of interest and sign ups to back in stock notifications for the Xena & Naomi bikini in Venere red,” Anna-Maria said.

She said it’s “an amazing feeling” and she’s “truly flattered” when major stars sport her designs.

Jenner Jenner in Sommer Swim
Kendall Jenner has also posted images of herself online wearing the Australian brand. Photo: Instagram/Sommer Swim

Sommer Swim was launched in 2014 “from a love of fashion, a desire to see some more risqué styles, and a little bit of luck”, Anna-Maria said.

“I was living in Bali at the time and really wasn’t seeing my dream bikinis on the market so I decided to start sampling my own and Sommer was born from that. While the brand has evolved through time, I’ve remained true to the goal of creating designs that allow women to feel celebrated, sexy, and beautiful.”

Kendall Jenner on a beach wearing Sommer Swim
Kendall is spotted lounging on a beach in Sommer Swim. Photo: Instagram/Sommer Swim

Since 2014, the brand has grown significantly, with Anna-Maria putting that down to creating bikinis women will actually feel comfortable and confident wearing.

“We create silhouettes which really accentuate the feminine form and we just want the women wearing them to feel their most confident selves, whether they’re baking from their balcony as we saw this summer, or sauntering along the beach during a weekend getaway,” she said.

Described on Instagram as “minimalistic luxe swimwear” the brand has 327,000 followers and appears to be going from strength to strength.

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