Kmart shoppers are obsessed with this 'expensive looking' $22 designer dupe: 'So chic'

'Slaymart' has done it again with these shoes that are the spitting image of the Chanel ones.

Kmart's $22 slingback heels are giving high-end brands a run for their money. Photo: TikTok/@shes_so_seasonal
Kmart's $22 slingback heels are giving high-end brands a run for their money. Photo: TikTok/@shessoseasonal

Kmart is back at it with its never-ending dupe fest, and this time, it’s a pair of slingback heels that are causing a stir. These budget-friendly beauties are not only stylish but also rival pricier brands, sometimes even made from the exact same materials.

Brisbane Fashion Stylist Sarah Strozkiy couldn’t keep this find to herself. Sharing the scoop on her TikTok, where she regularly dishes out outfit inspiration and virtual styling sessions, Sarah excitedly showed off Kmart's $22 slingback block heels in beige almond.

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"You know what's fascinating? This is the price for the Billini," Sarah said, comparing the Kmart heels to a similar pair, priced at $79.95. "I was reading the description, synthetic upper, lining, and outsole," she explained, then, highlighting the Kmart version with the same features, she continued, "$22 from Kmart, synthetic lining, upper, and sole."

But she didn’t stop there. Sarah also compared them to another similar pair by Sandler, retailing at $159.95, on sale for $119.96. "This style is from Myer. I do like that it is a leather upper, but synthetic lining, synthetic sole," she noted.

Strozkiy compared the price and materials of the Kmart heels to several pricier brands. Photo: TikTok/@shessoseasonal
Strozkiy compared the price and materials of the Kmart heels to several pricier brands. Photo: TikTok/@shessoseasonal

A quick search online reveals many high-end brands offer similar-looking shoes, including Chanel, which tops the price stakes with their version setting shoppers back a whopping $1,830.

"I've been honestly eyeing off this style at different brands and I was going to pay the money, but these Kmart ones for $22, they're so bloody comfortable, they're so chic," Sarah enthused. "I just think if you're on a budget and you wanna look cute... $22, Kmart!"

While Sarah was all in on the Kmart heels, her followers offered a mixed bag of reactions. Some were sceptical about whether a $22 pair of shoes would go the distance.

"Kmart shoes will last 5 secs," one person wrote. Another added, "Never had a comfy pair of shoes from Kmart."

A follower agreed, "I have these in the black as well, and they are the most uncomfortable shoes I've ever worn."

Far left, Chanel at a whopping $1,830, in the centre is Kmart for just $22, and on the far right, Sandler's version is priced at $159.95. Photo: Chanel/Kmart/Iconic
Far left, Chanel at a whopping $1,830, in the centre is Kmart for just $22, and on the far right, Sandler's version of the two-tone heels is priced at $159.95. Photo: Chanel/Kmart/Iconic

One commenter pointed out, "You're paying for quality. They’re not as comfortable and they have a bad reputation for having a bad smell. Rather the more expensive ones and they last longer and won’t be uncomfortable."

However, Sarah doubled down on her endorsement, saying, "So many people on my Instagram have said they loved them!"

And indeed, many followers also chimed in to show their love for the shoes. "I swear I was looking for the exact same design and found it for $100+. Thank you so much!" one grateful follower shared.

"These are gorg," someone else wrote, with another adding, "Kmart wins!"

"I got them in black. Can vouch, most comfortable shoes. Wore it from morning till night, no pain," another fan confirmed.

Reactions about the shoes were mixed with some people doubting they would be comfortable. Credit: Kmart
Reactions about the shoes were mixed with some people doubting they would be comfortable. Credit: Kmart

Sarah agreed, saying she wore them around the store for a few minutes, even while walking with a pram to test the waters, and was surprised by how comfortable they were. "Instant sale!" she exclaimed.

One person summed it up perfectly: "Such a classic fashion staple," comparing them to the Chanel version.

"I have NEVER had heeled work shoes as comfy as these ones," another follower praised, with someone else adding, "So cute, love a bargain!"

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"I have these shoes and I love them! They look so expensive and they match so many outfits," a satisfied customer shared.

So, if you're looking for a stylish steal, these slingback heels might just be your next favourite fashion find!

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