“Fallout” Actor Walton Goggins Is Starring in His First Super Bowl Ad — See the Teaser! (Exclusive)

With starring roles in The Righteous Gemstones, Fallout and now the upcoming season of White Lotus, Walton Goggins has become a bonafide superstar over the past few years.

Next up he'll also become a Super Bowl star, starring in his first-ever big game commercial for GoDaddy Airo.

The commercial is GoDaddy's first return to the Super Bowl ad space in eight years, touting its new AI-powered tool to help small business owners.

"This particular GoDaddy spot is very exciting for me to be a part of," says Goggins, who launched his side business Walton Goggins Goggle Glasses in November.

"It revolves around the small business experience, and it provides these entrepreneurs with the tools that they need to get their company off the ground."

He adds, "It was absolutely instrumental in my process, and will be instrumental to so many starting small businesses."

Related: Fallout Star Walton Goggins Debuts Line of Sunglasses That Are a Cross Between Goggles and Glasses (Exclusive)

As for why Goggins wanted to launch his own sunglasses company?

"Sunglasses has always been one of the ways in which I really expressed myself in a fashion sense, and I was recently looking for a new style and thought, 'Well, I've seen these, I've felt these, I wear these... there must be a different experience for people out there,' " he told PEOPLE in November.

"They're very 'Aspen in the '80s.' I remember the very first pair of ski goggles I got, and I just loved them. And I thought, what is a smaller version of that that people can really wrap their heads around wearing in an urban environment?"

He says the brand has been a success since its launch.

"I wear them a lot now, and people on the street stop me, like, what is going on here? Where did you get those? What are those? And how can I get a pair?" he adds, "They make people happy. They're happy glasses."

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As far as who Goggins might be rooting for to make it to the Super Bowl, he says he has no skin in the game — he's just a big fan of football.

"I just like to watch the game, you know what I mean?" he says.

"I played the game. I am from a small town in Georgia, and it's like Friday Night Lights was my real-life experience. I played ninth to 12th grade and life very much was the pep rallies, the Friday night games, going to Shoney's after with the team and cheerleaders. And I absolutely loved it."

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