Former star of The Bachelor Abbie Chatfield has finally revealed the 'secret' project she's been teasing for over a month: she's launched her very own sex toy.
The host of the It's A Lot podcast announced the news of her collaboration with 'female sexual wellness brand' Vush in an Instagram post on Tuesday.
"The secret is out!!! My collab with @vush_official is finally here... the G-SPOT Vibrator we all need," Abbie wrote.
"Keep an eye out later this afternoon to see exactly how beautiful my lil vibe is on my stories. Will be doing a Q&A," she added.
During the candid — and at times X-rated! — Instagram live, reigning I'm A Celebrity jungle queen Abbie opened up about what went into creating her eponymous adult product which is available to buy on April 11.
The 25-year-old told fans that she'd been working closely with Vush on 'the Abbie' since March of last year when the country went into COVID-19 lockdown.
"We worked so hard on this. It's been the longest time coming and we love her," she said.
She went on to answer fan questions about the orange colour (she wanted something 'gender-neutral') and about the floral pattern (orchids represent sex and power, she explained).
Abbie also showed viewers the pile of boxes she'd received from Vush and joked that she would have to give guests their own 'Abbie' when they visit.
She also assured viewers that the limited edition $150 item is delivered in a discreet plain cardboard box.
It didn't take long for fans to notice that Abbie was sporting mini versions of the vibrator as earrings. She proudly revealed that the pieces are also for sale and are an 'exact replica' of the Abbie (in appearance not function, that is).
Just like on her frank and open podcast, Abbie wasn't afraid to get personal and revealed that not only has she tested out the toy but it's 'changed' her approach to self-love and sex.
'I was slut-shamed'
She wrapped up the 37-minute Q&A by reflecting on the backlash she copped during her 2019 stint on The Bachelor for being 'too sexual' with Matt Agnew.
"On The Bachelor, I was slut-shamed, I was told I was too sexual," Abbie stated. "It's amazing that I have this amazing, amazing platform and all of you who support me and appreciate me for my sexuality."
Abbie's Bachie pals were full of praise and enthusiasm for her latest business venture in the comments section.
"So proud of you!" gushed Jessica Brody from Matt Agnew's 2019 season.
"No pun intended but this is a literal vibe," quipped Rachael Arahill.
"Chookas chick!" wrote former Bachelorette Angie Kent. "Thanks for my orange treatie. Can’t wait to try the bad gal out."
Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.
Or if you have a story idea, email us at firstname.lastname@example.org.