Discount supermarket Aldi is rolling out the red carpet for its customers for two days to give them a taste of luxury without the exorbitant price tag.
Aldi is scheduled to open up the Trophy Room to showcase its award-winning wines, gin and cheeses for a ticket price of just $4.41 per person – the cost of a glass of one of Aldi's most prized wines and equally awarded cheese platter.
The Trophy Room, located in Sydney's CBD, opens as the cost of living and inflationary pressures continue to concern Australians across the country.
"The Trophy Room is a first for Aldi Australia, demonstrating that a fine wine and dining experience doesn't have to dent your wallet. And what's even better, you can replicate the exact experience at home," Aldi wine expert and buying director Jason Bowyer said.
Many Australians, according to Aldi's 2022 Price Report, are cutting back on spending with 44 per cent reducing their spend on restaurants and takeaways, and 22 per cent on alcohol in the past year.
"The reality is everyone can have a wine rack and cheese draw worthy of the title the 'Trophy Room' if they shop the products on offer at Aldi," Bowyer added. "The value in the range is undisputable, and I'm excited that we can offer customers this experience, whether that be in our new pop-up bar or in their everyday shop."
The Trophy Room will feature glasses of wine that start at a mere 83 cents for a Pinot Grigio, to the most expensive glass on the menu, a Pinot Noir from Otago in New Zealand, costing just $2.49. The tipple of choice will be paired with some of Aldi's most loved and awarded cheeses, which include a triple cream brie from just 56 cents for a single serve, and a smooth blue cheese for 62 cents.
"Our wines have been created by some of the best winemakers in the world and judged by the harshest critics to take home many of the most prestigious awards in the industry," Bowyer commented.
Aldi will be opening the Trophy Room on Friday 15 July and Saturday 16 July. Aussies who fancy a seat at the bar can purchase tickets here.
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