YouTubers left shocked over X-rated Coles display: 'Unlucky'

Logan Paul and KSI were left in stitches over the advertisement.

YouTubers Logan Paul and KSI, real name Olajide Olatunji, were left in hysterics after they spotted an advertisement for their new sports drink Prime Hydration in Coles last weekend thanks to it appearing to be quite X-rated. Logan took to TikTok to share a video of the moment they saw the drinks on display at the Aussie supermarket, next to the display.

"I don’t think you’re going to see this coming", Logan says slyly to his business partner, who has no idea what he's about to see.

YouTubers Logan Paul and KSI
YouTubers Logan Paul and KSI were left shocked by an X-rated shopping display for their new sports drink at Coles. Photo: TikTok/Logan Paul

As the pair round the corner and KSI sees the ad campaign, he immediately loses it.

In the photo, Logan is seen holding a bottle of Prime, while KSI is placed much lower, turned towards his business partner and enjoying the drink. However, it's the placement of the drink against Logan that makes it look like he's doing something very different.


"No, no! Why am I always sucking you bruv," KSI, who also goes by JJ, shouts at Logan.

Commenters went nuts for the video, with one user joking, "JJ is just unlucky I suppose."

YouTubers Logan Paul and KSI Prime Hydration ad
The advertisement appeared to show something X-rated. Photo: TikTok/Logan Paul

"Imagine being in that store and just hearing KSI's screeches," another added.

"Bro, what?!" a third said, adding laughing emojis.

"What do you mean always?" a fourth joked.

Others described the prank as "brilliant", while some joked that cardboard cutouts would likely be stolen by fans.

Many also questioned when the drink will be available Aussie supermarkets, with some users responding it will be in stock from February 22.

Logan and KSI previously faked a rivalry and fought against each other in two high-profile boxing matches. In 2022, they teased that they were putting their 'differences' aside and doing something together, announcing they would be creating Prime.

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