Woolworths goes head-to-head with Coles on Easter price drops

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Woolworths has dropped prices on a range of popular seafood items ahead of Easter, going head-to-head with Coles on festive price reductions.

From Wednesday April 13 to Tuesday April 19, Woolworths will be offering a number of deals on fresh seafood to help families treat themselves over the long weekend.

Woolworths' Tim Dudding holds rock lobsters
Woolworths' Tim Dudding said the supermarket understands that value is important when it comes to putting on an Easter seafood spread. Source: Supplied

The news comes as Woolworths estimates its customers will purchase more than 70,000 individual WA Rock Lobsters and 100 tonnes of fresh salmon for their celebrations with family and friends.

Woolworths also expects shoppers will purchase 180 tonnes of Cooked Aussie Tiger Prawns this Easter week, with 110 tonnes sold on Easter Saturday alone.

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Tim Dudding, Woolworths Commercial Director for Seafood, said that the supermarket giant understands that value is important when it comes to putting on a seafood spread at Easter.

"We know value is important to our customers each time they shop with us, and rock lobster continues to be one of our most popular seafood products during major holidays like Christmas and Easter,” said Mr Dudding.

Woolworths employee handles rock lobster for Easter
Over Easter, Woolworths customers across all states will be able to purchase Cooked Thawed Small Rock Lobsters for $22 each. Source: Supplied

"Our team has been working closely with suppliers all across the country to ensure customers can enjoy quality lobster and seafood as part of their Easter spread, all at a competitive price."

Woolworths releases seafood price breakdown by state

Over Easter, Woolworths customers across all states will be able to purchase Cooked Thawed Small Rock Lobsters for $22 each, which is a saving of $5 per lobster (matching lobster prices at Coles).

Additionally, all Aussie shoppers can get their hands on Fresh Skin-On Salmon for $28.00kg – a saving of $1.50kg.

Woolworths also released a price breakdown of various fresh seafood delicacies across states for shoppers who are looking to get a head start on their Easter shopping.

  • Thawed Large Raw Australian Tiger Prawns – $22.00kg; Save $2.00kg (NSW, QLD, VIC, TAS)

  • Fresh Large Cooked Australian Tiger Prawns – $27.00kg; Save $3.00kg (NSW & QLD)

  • Fresh Medium Cooked Australian Tiger Prawns – $27.00kg; Save $3.00kg (ACT)

  • Thawed Cooked Extra Large Australian Tiger Prawns – $29.00kg; Save $5.00kg (VIC)

  • Thawed Cooked Medium Australian Tiger Prawns – $26.00kg; Save $2.00kg (SA & NT)

  • Thawed Cooked Large Australian Tiger Prawns – $27.00kg; Save $3.00kg (WA & TAS)

Woolworths shoppers exit supermarket with trolleys
Woolworths released a price breakdown of various fresh seafood delicacies across states for shoppers who are looking to start their Easter shopping. Source: Getty

Coles slashes cost of seafood, hot cross buns and chocolate eggs

It’s not just Woolworths who is slashing prices ahead of Easter, as Coles announced they will be cutting the cost of seafood.

Coles expects customers to buy 200 per cent more fresh seafood over the long weekend, so they reduced the prices of WA Rock Lobsters by $5 to $22 each.

Similarly, Aussies can now purchase Coles Deli Fresh Tasmanian Salmon (Skin On) for $29, Coles Deli Raw Banana Prawns for $23 p/kg and Coles Deli Fresh Black Tiger Prawn for $27.

Coles' Deli Fresh Black Tiger Prawns and Salmon Portions with Lemon and Herb Crumb
Coles is offering Deli Fresh Black Tiger Prawns for $27 p/kg and Salmon Portions with Lemon and Herb Crumb for $14.50 per pack over Easter. Source: Coles

Coles is also lowering the price of traditional Easter fare, with two packs of the supermarket’s award-winning hot cross buns for just $6 and chocolate eggs and bunnies start from $2.70 each.

Coles General Manager for Bakery, Deli and Seafood, Andy Mossop said: “We’re delighted to be able to make great quality and responsibly sourced Australian seafood, like WA Rock Lobsters, more affordable so our customers can treat themselves over the long weekend.”

“We’ve kept the prices low on some popular seafood lines since Christmas, and now are offering an even better price on raw banana prawns at just $23 per kilo.”

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