Coles cuts prices ahead of Easter - here's where you can make big savings

Coles has announced they will be lowering the cost of traditional Easter fare ahead of celebrations this year to help customers save money at the checkout.

Each year, Aussie families and friends celebrate the Easter long weekend with cherished traditions such as Easter egg hunts, seafood spreads, and comforting hot cross buns.

Coles prawns and lobster in deli
Coles is lowering the cost of seafood ahead of this year's Easter celebrations. Source: Supplied

Ahead of Easter this year, Coles surveyed 8,500 Australians to understand how people intend to celebrate the holiday and what foods they value most.

From the survey, Coles found that more than half of families are hunting for the best deals on Easter products.

One in two Aussies also indicated that “price” is the most important factor when it comes to choosing Easter products, such as chocolate eggs, hot cross buns and seafood.

Coles customers expected to buy 200 per cent more fresh seafood at Easter

As Coles expects customers to buy 200 per cent more fresh seafood over the long weekend, compared to any other week of the year, they have reduced the prices of WA Rock Lobsters by $5 to $22 each.

Similarly, Aussies can now enjoy the following seafood delicacies over Easter at the following prices:

• Coles Deli Fresh Tasmanian Salmon (Skin On): $29

• Coles Deli Raw Banana Prawns: $23 p/kg, down from $26 p/kg

• Coles Deli Fresh Black Tiger Prawns: $27 p/kg down from $30 p/kg (excl. WA)

• 3kg Box of XL Black Tiger Prawns: $75 p/box, down from $102 per box

• Coles Tasmanian Salmon Portions with Lemon & Herb Crumb: $14.50 per pack

Salmon portions and tiger prawns on Coles Online
Coles is offering Deli Fresh Black Tiger Prawns for $27 p/kg and Salmon Portions for $14.50 per pack over Easter. Source: Coles Online

Coles offers responsibly sourced products ahead of most sustainable Easter yet

Coles is also helping Aussie families to entertain at home this Easter by lowering the cost of hot cross buns, responsibly-sourced chocolate, plus wine and beverages for the adults.

Over the Easter period, Coles shoppers will be able to purchase two packs of the supermarket’s award-winning hot cross buns for just $6, while chocolate eggs and bunnies start from $2.70 each.

Easter hot cross buns sit on a plate ready to serve
Coles shoppers will be able to purchase two packs of the supermarket's hot cross buns for just $6 over Easter. Source: Getty

For environmentally-conscious shoppers, Coles is offering Easter chocolate that’s helping the environment, with Chocolatier Australia Puddles The Platypus donating 25 per cent of profits towards Australian Platypus Conservancy.

Meanwhile, Liquorland and First Choice Liquor Market stores are slinging some great deals over the long weekend, including Annie’s Lane Clare Valley Shiraz at just $12 a bottle, down from $16.

Conscious consumers can also rejoice, because Coles Liquor’s newly launched White Peach Surplus Sour beer is available for Easter and is brewed from unsold white peaches and supermarket bread.


Coles help customers to 'treat themselves' this Easter

Coles General Manager for Bakery, Deli and Seafood, Andy Mossop said it’s important to consider customers’ needs first as Coles heads into the second busiest period of the year.

“We know it’s been a challenging few years for many Australians, and it’s important to understand what our customers are feeling to ensure we can provide the best value and quality on products they need most this Easter,” said Mr Mossop.

“We started Easter specials on our hot cross buns and confectionery early this year to help customers spread the cost of the entertaining season,” he explained.

Coles shoppers enter supermarket to do groceries
Coles is helping Aussie families to entertain at home this Easter by lowering the cost of hot cross buns, responsibly sourced chocolate and more. Source: Getty

With Easter just over a week away, Mr Mossop said Coles is prepared for a massive week of seafood sales and is delighted to make it even more affordable for customers who can treat themselves to luxury items.

“We’re delighted to be able to make great quality and responsibly sourced Australian seafood, like WA Rock Lobsters, more affordable so our customers can treat themselves over the long weekend,” he said.

“We’ve kept the prices low on some popular seafood lines since Christmas, and now are offering an even better price on raw banana prawns at just $23 per kilo.”

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