Thomas Rhett's Latest Career Update Is All About Spreading 'Goodness'

Thomas Rhett has a heartwarming career update to share.

On Thursday, the "Somethin' 'Bout A Woman" crooner revealed he's teaming up with Hardee's for a yearlong partnership.

The collaboration kicked off with a University of Georgia-themed tailgate in Danielsville, Ga., in November 2024, which raised funds for hurricane relief efforts and benefitted Atlanta-based nonprofit Caring For Others.

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"Excited to team up with Hardee's this year!" he wrote in a Jan. 23 Instagram Story. "Together we're focusing on goodness all year long."

“We all aspire to bring goodness to what we do, whether at home with family, on the road with the band or punching the clock at work,” added the doting dad of four in a statement shared with Parade. “Hardee’s puts a lot of heart into their food and teams, and we want to show the power of goodness through this partnership, whether that’s by giving back to our communities or building connections through music and storytelling.”

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The campaign aligns with both the restaurant chain's core values that emphasize "goodness, kindness and community" and the 34-year-old artist's family values and philanthropy, per an official statement from the restaurant group. It will "come to life" through "storytelling and activations that focus on family, community and giving back."

“We’re incredibly excited to partner with Thomas Rhett, as we work together to celebrate goodness in all the places we call home,” said Hardee’s VP of brand, Sarah Breymaier, in a statement. “From our handcrafted menu to our commitment to serving communities in need, this partnership is all about giving back and spreading kindness—whether through serving up delicious meals or supporting important causes like veterans' organizations and local communities.”

Specific details about the ongoing partnership have yet to be revealed, but a rep for the casual eatery teased, "Fans can expect a whole lot of goodness from this partnership including community involvement efforts in the new year."

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