Target hits back after new campaign slammed online: 'Do better'

Target's Spring/Summer 2023 collection has sparked a size diversity dilemma

Target has come under fire for its new season looks, after launching a campaign that some argue lacks size inclusivity.

The retailer recently unveiled its Spring/Summer 2023 collection, sparking a conversation that extends beyond the runway.

Target 2023 spring summer campaign images
Target is facing criticism over its SS23 collection for a lack of size inclusivity. Photo: Instagram/@targetaus

While the collection boasts on trend oversized suiting, cotton candy colours, linen crochet print sets, classic neutrals, and a nostalgic nod to the '90s and '00s, it has come under scrutiny for its lack of plus size options.


Inclusivity is a hot-button topic in the fashion industry, and it's clear that consumers are increasingly holding brands accountable for offering a diverse range of sizes.

While Target has received praise for including a hijab-wearing model and a model with vitiligo, the noticeable scarcity of plus-size offerings did not go unnoticed.

Target models walk down the runway
"Thank you for including and representing thie Hijab wearing Aussies," one follower commented on the campaign. Photos: Instagram/@targetaus

"Why aren't these being offered in plus sizes?" questioned one concerned social media follower, echoing the sentiments of many others. "Plus-size customers ALSO want access to on-trend styles - why are we still being left out?"

In an era where body positivity and self-expression through fashion are thriving, it's understandable that customers expect retailers to cater to a broader spectrum of sizes. Many expressed their disappointment with Target's apparent oversight.

"It's 2023 and you're not size inclusive? Do better," one individual wrote. "Shame to see that you're not actually inclusive at all," added another. The frustration was evident, with one commenter remarking, "It's 2023... embarrassing they can't keep up!"

Target models in crochet dress and two-piece set
"Will these be available for plus sizes?" One follower questioned. Photos: Instagram/@targetaus

The demand for size inclusivity wasn't limited to just one or two voices. A chorus of shoppers joined the conversation, expressing their desire to see trendy, colourful, and fashionable options available for all body types.

"Not a single trendy, fun, or even colourful item in the plus section," lamented one customer. "The plus section at Target is honestly the worst of all the department stores. The straight size offerings are gorgeous.... but none of that for anyone else," another person observed.

The sentiment that plus-size individuals deserve the same variety and style options as their straight-size counterparts resonated strongly. Shoppers urged Target to do better when it comes to size inclusivity.

"Plus-size people love to dress nicely too, not just wear oversized tees with Paris themes like you sell," one shopper pointed out.

"I know that mine and other comments on this post probably won't change anything, but Target, do better about your size inclusivity," urged another. "Give us the same ranges that the straight-size girlies are wearing."

According to a spokesperson from Target, size inclusivity is a priority for the retailer.

"At Target we want our customers to have access to great clothing that suits a range of different bodies," the spokesperson told Yahoo Lifestyle. "Over two thirds of the clothing showcased in our Spring Summer launch caters up to a size 18 with almost one quarter also catering to a size 20, with models chosen to showcase the diversity of sizing we offer."

The spokesperson added, "we also have ranges in store that cater to size 26 – to ensure everyone can feel great in the clothes they buy at Target."

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