Surprise move for online fashion giant

For the first time ever, popular online fast fashion brand Shein is coming to Perth.

For three days only, savvy shoppers can browse the “SHEIN AIR-themed” pop-up shop, which will be the first time the online brand has had a physical store in Perth.

The store “will showcase Shein’s wide range of on-trend, affordable, one-stop shop, size-inclusive autumn-winter apparel and accessories for all genders and ages, as well as some of Shein’s newest collections across beauty, home, electronics, shoes and even cute outfits for pets,” according to the brand’s Facebook event.

Shoppers will be able to browse items from a variety of Shein’s ranges, including “Shein EZWear”, “PRIVE”, “ICON”, “VCAY”, “CLASI” and “ROMWE”.

Attendees will also be able to enjoy a live DJ, a beauty bar, “photo moments” and freebies.

The Perth pop-up is not the first time the Shein has briefly opened a physical shop in Australia, with stores previously popping up for limited times in Brisbane, Melbourne and Sydney.

Despite its fast fashion model being subject to criticism, Shein is growing in popularity, with market research company Roy Morgan finding that the brand had almost 800,000 shoppers each month in Australia only for clothing and accessories.

That puts the ultra cheap Chinese owned online-only brand “on track to reach a billion dollars in annual sales, which is set to grow now that Shein has expanded into categories beyond apparel,” according to Roy Morgan.

Shoppers can visit the Shein pop-up store at the Lakeside Joondalup shopping centre, in Perth’s northern suburbs.

It will be open on June 21 from 9am to 7pm, June 22 from 9am to 5pm and June 23 from 11am to 5pm.