Inclusivity 'very important' for Aussie activewear label Stax

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Photo: Stax
Photo: Stax

Aussie activewear label STAX knows how to make a splash when it comes to getting ready to launch a new collection.

After an exclusive runway event to reveal the six new colours dropping as part of its limited Premium Seamless Version 5 collection this week, the brand continues to make waves with its incredible designs as well as the inclusivity showcased not only on the runway but in its size range as well.

Stax prides itself on having changed the game by creating a unique fit that is designed to fit every body shape, comfortably, with brand manager Matilda Murray telling Yahoo Lifestyle that inclusivity is "very important" to her and fellow co-owner Don Robertson.

"Inclusivity is something that Don and I really pride ourselves and our brand on," she tells us.

Photo: Stax
Photo: Stax

"When we first started in 2015 it was horrible to hear people couldn’t find their size online, so we made it our mission to be as inclusive as possible."

Currently the brand caters for size XXS - 4XL in its cult favourite Best Black range - worn by the likes of Lizzo, Rita Ora, and Megan Fox - and sells sizes 6 through to 20AU in the Premium Seamless Range.

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"We love to showcase a variety of shapes and sizes wearing our pieces," Matilda adds. "We’re working hard to continue to expand where we can. We want to make product that can be enjoyed by absolutely everyone."

Indeed, at the PSV5 Collection launch event at Carriageworks last week the diversity and inclusivity of the runway were cheered on by those in attendance.

Photo: Stax
Photo: Stax

While the likes of MAFS and Celebrity Apprentice star Martha Kalifatidis, Big Brother's Mary Kalifatidis and Tilly Whitfield, and Imogen Anthony were just a few of the celebrities in attendance, Stax also invited some of their customers to attend as VIPs and regularly uses everyday women to showcase their product.

Customers online also rave: "These tights are to die for. I have never had a pair of activewear fit me so well and make me look so good."

"Love training in them but also love wearing them around the house because they are just so comfortable," another wrote.

To saw we've become a little bit obsessed with the brand here at Yahoo Lifestyle would also probably be an understatement. As we've also discovered the designs and colours simply look good on all shapes and sizes and we are here for that! Check out the video above for a closer look at the new Stax collection.

Photo: Yahoo
Photo: Yahoo

Shop the new Premium Seamless Version 5 collection from 9am Friday November 12:

The Premium Seamless collection includes full length tights, midi bike shorts, strappy crops, racer crops and brand new loungewear!

New colours Kelper (Beige) and Aurora (Sage) - Full Length tights $79.95

Photo: Stax
Photo: Stax

New colours Gliese (Brown) and Astro (Black) - Strappy crops $49.95

Photo: Stax
Photo: Stax

New colour Tau Ceti (Dark grey blue) - Racer crops $49.95 and Midi Bike shorts $49.95

Photo: Stax
Photo: Stax

New colour Arion (Blue) - Cut out long sleeve lounge - $59.95

Photo: Stax
Photo: Stax

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