STAX: The Aussie activewear label celebs love

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It was already the unofficial uniform of full time mums, but the stay at home restrictions over the past year have turned activewear into everyday wear for more and more Australians.

One local label that’s seen its popularity skyrocket is Perth-born brand STAX, that specialises in matching activewear sets in block colours.

Their sets have become something of a cult buy after picking up a celebrity following with the likes of Hailey Bieber, Ashley Graham, Olivia Culpo, Lucy Hale and The Big Bang Theory’s Kaley Cuoco all wearing their threads.

Lizzo was also photographed in matching STAX on her birthday in April, while just last week, Rita Ora was wearing an umber set while working out in Sydney.

Rita Ora, Lizzo and Lea Michele wearing matching activewear sets from STAX
(L-R) Rita Ora, Lizzo and Lea Michele wearing matching sets from Aussie activewear label STAX. Photo: Instagram/Rita Ora, Instagram/Lizzo, Instagram/Lea Michele

STAX’s brand manager Matilda Murray, who co-owns the label alongside her partner Don Robertson, tells Yahoo Lifestyle that the celeb response has been “absolutely surreal”.

“We can’t believe that two kids from Perth would see some of the world’s biggest celebs in our product,” she says, “It doesn’t feel real - it’s a real ‘pinch me’ moment every single time.”

“We feel grateful and genuinely humbled, but also motivated to keep working hard.”

Inclusivity has been at the label’s core since its start in 2015, with the aim to offer flattering activewear at every size.

Matilda believes this, as well as the quality and accessible price point - a pair of full length leggings goes for $79 - is what has led to their celebrity following.

Addison Rae, Hailey Bieber and Kaley Cuoco wearing STAX activewear
(L-R) Tik Tok star and Kourtney Kardashian's BFF Addison Rae finishing a workout in STAX with Hailey Bieber, and Kaley Cuoco working up a sweat. Photo: Instagram/STAX and Instagram/Kaley Cuoco

“Our key message (is) inclusivity, we don’t just mean background and size, we mean mentally as well,” she says, “Our brand was built by two ‘regular’ people with vision and creativity, just giving it a go.”

“We believe the simplicity of the product is also a hit, we’ve created a series of products that can be worn in the gym and in everyday life, dressed up or down easily, not to mention the price. A piece of luxury everybody loves for an affordable price.”

Of course it isn’t only celebs scrambling to get their hands on a pair, and when STAX released its new line of bike shorts last year they sold out in many sizes in a matter of hours.

According to Matilda, their upcoming drop, Premium Seamless V4 “is going to rock the industry”.

Martha in STAX
Martha from MAFS getting sweaty in a jade set of STAX. Photo: Instagram/Martha Kalifatidis

“We keep pushing the boundaries, we are certainly known for colouring outside the lines,” she says.

“Ten new colours for everyday and every occasion. We can’t wait.”

Other activewear brands Aussies love:

Activewear is more of a lifestyle choice than a fashion statement for many Aussies, and you can never have too many sets, so we’ve collected the latest offers from three other brands shoppers are loving right now.

Melbourne brand Exie makes 90 percent of its activewear out of recycled plastics from water waste and are all about ethical production.

Their new circuit bike shorts are seamless and supportive for $70.

black bike shorts from Exie
These shorts from Exie are made from plastics taken from the ocean. Photo: Exie

Meanwhile across the ditch, NZ label Clique uses 12.5 plastic bottles saved from landfill to make their limited edition compression tights.

They’re super flattering and have a snug fit without feeling tight so they won’t slip down when you’re working out.

blue Clique compression leggings activewear
Clique has these limited edition compression tights made from recycled plastic bottles. Photo: Clique

We have a long standing love affair with Lululemon and they’ve just launched a super warm outerwear range for winter.

It includes a $299 winter warrior bomber jacket that’s windproof and waterproof and made with a two-way stretch fabric that’s designed to move with you.

Lululemon jacket
Lululemon's new outerwear range includes this super warm jacket. Photo: Lululemon

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