Yahoo Lifestyle Starz and BET+ Join Forces for Prime Video Channels Bundle
Starz and BET+ are the latest streamers to join forces in a bundle offered through Amazon’s Prime Video Channels platform.
Starz and the streaming offshoot of Paramount Global’s BET are a natural fit as both feature a high volume of shows aimed at young urban audiences. BET+ has a host of Tyler Perry-related content in addition to other original series. Starz has built out the “Power” universe of dramas as well as original dramas such as “BMF” and “P-Valley.”
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“Starz and BET+ are a natural pairing for audiences who want to stream culturally rich content with iconic characters and authentic storylines,” said Alison Hoffman, president of Star Networks. “Starz brings diverse perspectives to life across our entire slate, and these types of packages allow us to share the stories we love at an exceptional value to our customers. As a complementary service, we continue to establish ourselves as the premier bundling partner of choice through a series of offerings with leading streamers.”
The new bundle will be offered for $15.99 a month, which the partners assert is a 30% savings on the price of both services purchased separately. Lionsgate is in the midst of spinning Starz off into an independent entity.
“BET+ is excited to partner with STARZ and Amazon on this unique bundle offer which gives Prime Video customers access to an extensive film library alongside our critically acclaimed series and films,” said Jason Harvey, executive VP and head of BET+. “BET+ is dedicated to showcasing the myriad of black storytelling and this collaboration allows us to expand our reach to an even broader audience.”
Prime Video Channels has become a crucial portal to reaching consumers for Hollywood’s major studios and networks as they lean harder in to direct-to-consumer sales outside of the traditional MVPD pay-TV structures.
“We’re excited to expand our bundling program with the launch of the BET+/STARZ bundle, which joins eight other discounted bundles available on Prime Video. Customers have responded favorably to the convenience, cost-effectiveness, and deeper content offering bundles provide, and we’ll continue to innovate in this area,” said Matt Cohen, general manager and head of Prime Video Channels. “By bringing together BET+ and STARZ, we are excited to delight new and existing Channels customers.”
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