Snoop Dogg and Tom Brady stand up to hate in new Super Bowl ad: 'I hate you because I think you hate me'

Snoop Dogg and Tom Brady engage in an anti-hate-off in a new Super Bowl 2025 commercial.

For the new ad for What's Up With Hate, the rapper and former New England Patriots player exchange nasty heated sentiments.

"I hate you because we from different neighborhoods."

"I hate you because you look different."

"I hate you because I don't understand you."

"I hate you because people I know I hate you."

"I hate you because I think you hate me."

But, reads a title card for the commercial, the "reasons for hate are as stupid as they sound."

Related: Watch the best (and the rest) of Super Bowl 2025's star-studded commercials

Adds Snoop, "Man, I hate that things are so bad that we have to do a commercial about it."

To which Brady replies, "Me too."

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Paid for by the Foundation to Combat Antisemitism, the commercial calls for us all to stand up to hate. The ad aired during the big game between the Philadelphia Eagles and Kansas City Chiefs at Caesars Superdome in New Orleans on Sunday.

Snoop, who was part of the celebrated 2022 Super Bowl halftime show with Dr. Dre, Mary J. Blige, and this year's halftime headliner, Kendrick Lamar, among other hip-hop superstars, has courted controversy in recent months for his participation in Donald Trump's inauguration ball.

Related: Every celebrity spotted at Super Bowl 2025: Adam Sandler, Kevin Costner, Jay-Z, more

The rapper responded to the backlash late last month on social media. "For all the hate, I'm going to answer with love," Snoop said in a video. "Y'all can't hate enough. I love too much. Get your life right. Stop worrying about mine. I'm cool. I'm together. Still a Black man. Still 100 percent Black. All out 'til you ball out, or 'til you fall out."

Once a vocal critic of President Trump, Snoop has since changed his tune, citing the presidential pardon of Michael "Harry-O" Harris, the cofounder of Death Row Records, as a reason for his support. "I have nothing but love and respect for Donald Trump," Snoop said in 2024.

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