‘Peak Gaslighting’: Snoop Dogg And Tom Brady’s Anti-Hate Super Bowl Ad Sparks Backlash

Lee Moran

10 February 2025 at 4:06 am·2-min read

NFL veteran-turned-commentator Tom Brady and rap star Snoop Dogg drew backlash during Sunday’s Super Bowl for their starring roles in an ad in which they urged people to stop the hate.

In the “No Reason to Hate” commercial for billionaire Robert Kraft’s Foundation to Combat Antisemitism, Snoop and Brady said why they hated each other.

The text then read on screen: “The reasons for hate are as stupid as they sound.”

The spot ended with Snoop telling Brady: “Man, I hate that things are so bad that we have to do a commercial about it.”

Some critics mocked the cringe-worthy nature of the video.

Others accused the duo of hypocrisy and “peak gaslighting” due to their associations with President Donald Trump, who for years has spewed divisive and hurtful rhetoric.

Snoop last month performed at a celebration of Trump’s second inauguration and Brady has a longstanding friendship with the returned POTUS.

Tom Brady and Snoop Dogg doing a Super Bowl commercial about stopping hate while supporting Trump is so incredibly tone deaf and ironic
— moo deng burner account (@the_goody_woody) February 10, 2025

Snoop Dogg and Tom Brady (both Trump supporters) in an ad condemning hate is quite rich. #SuperBowl
— Ronse Esangbedo (@Ronse325) February 10, 2025

NO WAYYYYYYYYYY they got MAGA Tom Brady and MAGA Snoop Dogg doing a "stand up to hate" commercial WHILE they also have the biggest (rightful) hater alive doing the half time show
— Thundershot (@Thundershot75) February 10, 2025

tom brady and snoop dogg starring in a commercial about “standing up against hate” is hilarious seeing they’re both trump sellouts… the call is coming from inside the house
— andrea (@sydneysleroux) February 10, 2025

Two trump supporters making a psa commercial against hate. Be so for real Tom Brady & Snoop Dogg
— Show Mama (@thatconcertmom) February 10, 2025

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