Coles' spicy new hot cross buns leaves shoppers divided: 'Not for me!'

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Putting the hot into hot cross bun, Coles have launched a new flavour of savoury Easter bun - jalapeño and cheese!

And as the news does the rounds on social media, some shoppers are dubious about the spicy snack, while many others are intrigued.

A 4 pack of Coles' jalapeño and cheese hot cross buns
Are you game to try Coles' jalapeño and cheese hot cross buns? Photo: Coles

"I prefer the old-fashioned ones!" one person wrote on Facebook.

"My 20yr old loves them - not for me!" another added.

"Ooh my savoury taste buds are rather curious! Might have to give them a whirl," one lady wrote.

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"We took a risk with our first-ever savoury Vegemite hot cross bun edition and customers absolutely loved them, so we knew we had to spice things up with our latest range,” Coles General Manager of Bakery, Deli and Seafood, Andy Mossop, said.

And the emphasis is on spice, as you have to like a little heat to try these new bakery items.

The fiery new flavour was inspired by Coles’ Bakery Stone Baked by Laurent Mini Pane Di Casa range, whose jalapeño loaf has been a huge hit with customers.

White chocolate and raspberry, salted caramel and jalapeño and cheese hot cross buns on the stands in a Coles supermarket
White chocolate and raspberry, salted caramel and jalapeño and cheese hot cross buns are just two of the different flavours at Coles this Easter. Photo: Coles

The limited-edition bun is peppered with diced jalapeño, parmesan, and tasty cheese, and finished off with an extra layer of tasty cheese on top.

“Each year we like to have a little fun when it comes to new flavour combos so we can give our customers something special they can only get at Coles. But ultimately it has to taste great too.

“Our team has spent months fine-tuning and taste-testing the new bun to ensure the right mix of sweet and savoury was achieved, and we’re confident our customers will love it just as much as they did the previous new flavours such as Vegemite, Lamington, and sticky date pudding hot cross buns.”

Coles recommend enjoying the savoury buns toasted and slathered in butter so it would be rude not to try them at least.

If chilli isn't your thing but you love trying new combos, Coles also has white chocolate and raspberry and salted caramel hot cross buns to please anyone with a sweet tooth in your household this year, as well as traditional favourites.

The Coles jalapeño hot cross buns are available now at $3.50 for a 4-pack.

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