Scooter Braun urges Swifties 'it's time to move on' from his bad blood with Taylor Swift: 'It's 5 years later'

"Reputation (Scooter's Version)"

Scooter Braun, Swifty Enemy No. 1, is ready to put his feud with Taylor Swift behind him and thinks everyone else should, too.

Braun watched this summer's Taylor Swift vs Scooter Braun: Bad Blood documentary and expressed his desire for everyone to just get over it already during a Bloomberg Screentime event in Los Angeles on Oct. 8.

“Look. It’s five years later," Braun said. "I think, everyone, it’s time to move on."

Braun said he was convinced by his parents to watch the Max documentary, which details the fallout between the manager and the singer after Braun purchased the rights to Swift's first six studio albums in 2019 for $300 million. He then sold her masters in 2020. Swift responded by re-recording those albums to regain the rights to her own recordings.

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Bad Blood, named for a Swift song and divided into two parts, explores the rift from Braun's and Swift's perspectives. According to the doc, though Braun purchased Swift's masters without her consultation, and she was later blocked from buying back said masters, he did so legally, leading Swift to weaponize her fanbase against him, resulting in online harassment.

Related: Kelly Clarkson says Scooter Braun called her manager when she told Taylor Swift to re-record music

“There were a lot of things that were misrepresented. I think that it's important in any kind of conflict that people actually communicate directly with each other," Braun continued. "I think doing it out on social media and in front of the whole world is not the place. And I think when people actually take the time to stand in front of each other have a conversation, they usually find out the monster’s not real, and that hasn’t happened. And that has not happened.”

Braun, who retired from music management earlier this year, had previously discussed the deal and its aftermath, telling NPR's The Limit podcast in 2022 that he thought all the artists involved in Ithaca Holdings' acquisition of Big Machine Records and its assets, including Swift, would be just as enthusiastic about it as he was.

"The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, 'Great, let's be in business together,'" Braun told NPR. "I made that assumption with people that I didn't know."

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