Kristin Juszczyk and Skims Cofounder Emma Grede Launch Off Season Apparel Brand in Collaboration With NFL and Fanatics

Hannah Malach

7 January 2025 at 11:16 am·3-min read

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Skims cofounder Emma Grede and fashion designer Kristin Juszczyk have teamed up with the National Football League and Fanatics to launch a new apparel brand called Off Season. Out now, the debut collection consists of unisex puffer jackets, vests and coats pegged to five NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.

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“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” Juszczyk said in a statement. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.”

Juszczyk, wife of San Francisco 49ers player Kyle Juszczyk, has designed custom pieces for Taylor Swift, Simone Biles, Gwen Stefani and Brittany Mahomes. She’s garnered an online following for her reworked jerseys and vintage NFL Ts, which she transforms into spliced outerwear and corset tops.

Off Season's debut collection. — Off Season’s debut collection.

“Fashion has increasingly become an integral part of game-day culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans,” added Xaimara Coss, director of licensing at the NFL. “Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations.”

Fashion entrepreneur Grede is best known for cofounding two Kardashian brands: Kim Kardashian’s shapewear label Skims and Good American, the denim-centric company launched by Khloé Kardashian. She’s also the chairwoman of the board for fashion designer Aurora James’ Fifteen Percent Pledge, which seeks to connect retailers with Black business owners. Grede’s husband is Frame Denim cofounder Jens Grede, who established Skims alongside his wife and Kim Kardashian in 2019.

“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” Emma Grede said. “Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and Off Season promises a collection for exactly that.”

“Partnering with Kristin and the NFL and Fanatics to bring Off Season to life has been an incredible journey,” Grede continued. “This debut collection is just the beginning, and we’re thrilled to share our vision for redefining fan apparel with the world. We can’t wait to reveal what’s next as we continue to expand and innovate this category.”

Available in sizes XS–XXXL, pricing for Off Season’s initial drop starts at $295 for vests, $375 for jackets and $495 for long coats. The debut collection is available to shop now at offseasonbrand.com, nflshop.com, fanatics.com and team sites.