Kmart's $3 lunchbox hack angers consumers: 'What a waste'

Kmart shoppers are divided over the store's promotion of a $3 sandwich cutter, with the store advertising the cutters designed to make kids' sandwiches fun and less boring. While the notion is cute, some shoppers are saying it promotes food wastage in the current cost of living crisis.

The retailer uploaded a TikTok and Instagram video, saying "Boring lunches be gone! Kmart’s made lunch prep super fun and easy," and showing off the $3 sandwich cutter, as well as $4 ice gels to keep the kids' lunches cool, and $12 bento boxes to package it all up in.

Kmart fans debate product in cost of living crisis: 'Waste'

While the product does make the kids' lunches look very cute, some consumers weren't happy with the advertisement of it, saying it was teaching kids bad habits about waste.

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"Why would I buy the bread cutters and waste half the sandwich, when food shopping is already too expensive?" one person queried, with another agreeing,"What a waste of food".

"What do you do with all the crusts?" another asked, with someone else chiming in, "What do you do with the rest of the bread 😏? Why not teach our kids that kids in Gaza are dying for that whole sandwich 😔."

"Not the blue sandwich cutter already being broken," someone else pointed out, with another saying, "Just give them the sandwich?"

"Completely unnecessary and if your kids need a sandwich in shapes and everything needing a character or something, step back and level yourself," someone else ranted.

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Other people were fans of the cutters, with one person saying, "I turn the crusts into other food or feed our chickens."

"Those cutters look handy," another person commented, with someone else saying, "Wish these were around 20 years ago, would have saved me so much time not having to make the shapes myself!"

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