Kmart's 'hidden' label could change the way you shop

You know how you’ve always wished you knew exactly when that thing you desperately need to get from Kmart would be back in stock so you can be there on that day?

Well, apparently that information as been right in front of our noses this whole time.

A discovery on a certain Kmart label has been blowing up on social media this week, after a savvy shopper realised she could work out exactly when an item would be back in stock.

kmart label estimated delivery date
A Kmart label has gone viral online. Photo: Facebook

“I was today years old when I learnt this tells you when the next delivery of stock is expected at Kmart,” the image was captioned.

“EDD = Estimated Delivery Date.”

In this case it looks like the coveted sausage roll maker could be back in stock at this particular Kmart in Sunnybank Hills, QLD, as early as this week.

The photo has been shared and re-shared across various Facebook groups with most people agreeing their minds have been blown.

“Really? That’s insane,” one surprised person commented.

“Learn something new everyday,” another said.

“Omg! I’m waiting on the $129 airfryer, it’s awesome now I’ll have to go in and see when it’s due,” was another response from an excited shopper.

Melbourne, Australia - January 2, 2015: Kmart store in Burwood in suburban Melbourne. Kmart is a discount department store owned by Wesfarmers.
Kmart has struggled with empty shelves due to the pandemic. Photo: Getty

The discovery comes after frustrated shoppers continued to share photos of empty Kmart shelves on social media over the past months, after the popular retailer admitted it wouldn’t be able to restock until July.

Customers have posted images showing rows and rows of empty shelves in their local Kmart, as Chinese-made stock runs dry amid the coronavirus pandemic.

Kmart empty shelves
Shoppers have continued to share photos like this online. Photo: Facebook

Kmart announced last month they will fill empty shelves by late July with a post on Facebook reading, “We’re experiencing unusually high demand for some of our product categories both instore and online.

“We expect stock availability to improve soon and to normalise by late July. We appreciate your patience as our teams work hard to deliver the products you need, at the time you need them most.”

One person even revealed some insider information, adding the month of July will feel a lot like Christmas.

“My partner is a floor leader at the distribution centre – he said July is going to be like Christmas they are putting massive shelving to store all the excess products coming in,” they wrote.

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