The latest clothing range from Kmart Australia across women’s, men’s and kids clothing dropped this week in-store and online and the range is perfect for a spring-time wardrobe refresh without spending a fortune.
Snap up complete outfits or find key new pieces to help switch up your existing wardrobe across clothing, swimwear, footwear, and accessories - all for under $35.
In womenswear, this season is all about creating a capsule wardrobe built around clean, calm colours that can be mixed and matched for versatility. Pops of blue and yellow can be paired with black, white and neutrals to create the perfect combination of colours to get summer-ready.
The buildable basics in trousers, skirts and shorts can be mixed with patterns and colours or go for the on-trend outfit sets that create a coordinated look without having to think. The new Racerback Rib Dress ($12) in an array of colours is already proving hot online!
Another key piece is Kmart’s new Soft Short, in six on-trend colours for just $12 each, it's no wonder it's already a customer favourite.
Not only will customers look good in this new range, but they’ll also feel good with many key pieces across the range featuring comfortable cotton to wear in the warmer weather, linen blends and beautiful broderie pieces.
Swimwear can also help customers make a splash, with mix and match pieces starting from just $12 and featuring recycled polyester blends.
Complete your outfit summer with a natural bag such as the Cindy Ring Closure cross-body bag ($15) or a tote such as the Ring Handle Basket bag ($20) or the Bella Tote bag ($22)
And don't forget footwear with affordable sandals (from $15) and slides (from $8) – with on-trend twist designs and buckles, to create elevated looks that can be worn at any time of the day or night.
In menswear, classic stripes and summer botanical prints feature across tees, shirts in summer-ready linen, and boardshorts. Matching resort sets will be the must-have pieces of the season for dressing up on holiday.
For the kids, it's great fashion at affordable prices with items starting at $4.50 and nothing over $15 across girls’ dresses, playsuits, tees and shorts, and boys’ tees and shorts. With plenty of fun prints and colours to suit kids of all ages, parents can afford to update as they grow and as the weather warms up.
"At Kmart, we are so excited to be launching another incredible apparel range that we know our customers will love all whilst delivering on our commitment to ensuring everyone can access on-trend designs at affordable prices," Kmart’s Chief Merchandise Officer, Callum Smith says.
"With the cost of living still front of mine, we’re proud to deliver a complete customer offering – from womenswear, footwear, accessories, and swimwear, all the way to men’s and kids wear – with nothing over $35. Whether families shop one item or many, there’s plenty to love across this range and we hope that customers experience how easy it is to switch up their style this summer with Kmart."
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