Yahoo Lifestyle Hallmark Sets November Release Date for Kansas City Chiefs Christmas Movie, Rolls Out Festive Promotions for NFL Partnership
Chiefs Kingdom, mark your calendars and turn on the Hallmark Channel.
“Holiday Touchdown: A Chiefs Love Story,” starring Tyler Hynes and Hunter King, will debut on Nov. 30 at 8 p.m. ET as part of the 15th annual Countdown to Christmas lineup.
More from Variety
How to Watch the Chiefs vs. Ravens Game (With a Possible Taylor Swift Appearance) Live Online
Tyler Hynes, Jonathan Bennett and B.J. Britt to Lead 'Groomsmen' Movie Trilogy at Hallmark+
Andie MacDowell's 'The Way Home' Is the Way Forward for Hallmark Channel
The actors made the announcement during “The World’s Largest Tailgate: Tailgate Games” at GEHA Field at Arrowhead Stadium on Thursday, ahead of the Kansas City Chiefs’ opening game against the Baltimore Ravens.
The movie follows Alana Higman (King), “who’s sure that her family’s lifelong history as Kansas City Chiefs superfans makes them a frontrunner to win the team’s ‘Fan of the Year’ contest.” Hynes portrays the director of fan engagement, Derrick, “tasked with evaluating how Alana and her family stack up against the other two finalists.”
Jenna Bush Hager, Donna Kelce, Diedrich Bader, Megyn Price, Richard Riehle, Christine Ebersole, Richard Christie, Coach Andy Reid and many standout Kansas City Chiefs players also star in the movie, which filmed multiple scenes at Arrowhead.
“This holiday season, Hallmark is all about bringing joy to the world,” Darren Abbott, Chief Brand Officer, Hallmark, said in a statement. “Our new partnership with the NFL and Chiefs is uniquely designed to do just that — to find universal ways to spread cheer, tell heartwarming stories and build excitement for our treasured hometown brands during this very special time of year.”
The stadium will include promotions of the upcoming Hallmark film all year round, including custom Hallmark Channel holiday-branded LED screen animations, giveaways and activations.
Hallmark will put its spin on a classic “Kiss Cam” with its “Star Cam,” matching up fans in the crowd with their own Hallmark holiday movie superlatives at home games. There will also be a unique tailgate experience at home games with festive photo opportunities and free hot cocoa. Upon entering the stadium during the Nov. 29 home game, the movie’s premiere weekend, fans will be given a one-of-a-kind Chiefs x Hallmark Channel-themed pennant. Plus, new featured merchandise will be available soon.
“We are extremely grateful for the entire Hallmark team and the unique hometown partnership that’s been created around our two brands and this movie,” Kansas City Chiefs President Mark Donovan added. “With the excitement of the start of the football season, and the holiday season on the horizon, there is no better way to highlight this partnership and announce the premiere date than to leverage one of Kansas City’s biggest parties – Chiefs gameday!”
Best of Variety
Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
